7 Differences Between B2B Surveys And B2C Surveys

Every company or business has different marketing goals. Based on the goals, they follow up with a unique marketing approach. Every business follows a different path to reach out to its customers. Businesses are distinct - some are B2B(Business To Business), B2C(Business To Customers), and C2C(Customers To Customers). When the business is unique, there will be a difference in the target audience, business strategies, marketing strategies, and surveys. It makes sense that when the business approach is unique, the online surveys will be different. All types of businesses use online surveys to gauge the preferences of their target audience.

Based on the result, crucial business activities take place.

So what is the difference between B2B and B2C surveys?

The distinction between the two survey types includes various parameters. These are the survey methodology, sampling sizes, proper design approach, time consumption, response rate of the customers, and overall cost. These parameters will help you understand how the two surveys are different from each other. It will set the survey goals, expectations from the survey, and market research.

Before you know the differences, understand B2B and B2C survey types.

What Do You Mean By B2C Survey?

In business to customer surveys, the organizations aim to reach a general audience (public).

The general audience includes the people who buy your products and use your services.

While creating and designing the B2C surveys, include questions based on product quality, experience, price worth, and more. In this type of survey, the objective is to get feedback that improves business sales. 

Moreover, you can use the results to improve business strategies, decisions, and marketing. Through the B2C survey, it becomes easy to know the routine shopping habits of the customers and their preferences.

What Do You Mean By B2B Survey?

Organizations that cater to business professionals use B2B surveys. With this survey result, it becomes easy to gauge the interest of the professionals in specific services/products. In such surveys, the target audience is narrow.

You need to be very cautious while creating the B2B surveys. Besides providing products and services to professionals, you can change offerings or provide solutions to business problems.

Now, you have understood what the surveys mean. Let us know the 7 points that differentiate between B2B and B2C surveys.

1. Target Audience/ Sample Size Of The Survey:

In B2C, you can approach everyone and anyone who you consider to be a customer or can be the customer. In simple terms, the sample size of the B2C survey is higher than B2B. B2B is specific while reaching out to only business professionals. These business professionals belong to organizations or niches.

2. Response Rates Of The Surveys:

B2C survey has a higher response rate as you share the survey with an infinite number of people. Whereas, the B2B survey will have a lower response rate. When the sample size is small, the response rate will be lower.

3. Maintaining The Fun Factor In The Survey:

You can include fun factors in a B2C survey but not in a B2B survey. B2C survey requires high-level engagement from the customers. With engagement, the businesses can interact with the audience and gauge their opinions. Moreover, fun factors increase the response rate and accuracy of the feedback. The fun factor is not essential for the B2B survey. You need to ask direct questions and get responses to them.

4. Rewards In The Survey:

In B2C surveys, the rewards are straightforward. Based on specified criteria, the customers get coupons, free gifts, cash cards, and more. Whereas in B2B surveys, the incentive procedure is a bit different. In B2B surveys, the rewards take the form of free product demos, seminars, webinars, and other exclusive offers.

5. Cost Included In The Survey:

The overall cost of the B2B and B2C survey will depend on a number of factors. Usually, B2C surveys are more expensive than B2B surveys. It is because of the large target audience. Sharing the surveys and rewards on a large scale makes the B2C survey expensive. In a B2B survey, you have to cater to a smaller audience which makes it easy and affordable. 

6. Timing

When you post a survey online, you need enough time to get maximum feedback. It means that you need to provide at least 6 to 7 days' time for a B2C survey. Sharing the survey on multiple platforms and getting feedback will require time. For B2B surveys, the target audience is defined. So it will not take much time to get feedback from business professionals.

7. Methodology:

B2B and B2C surveys have different target audiences and objectives. Therefore, the surveying technique will differ. You can be creative with the B2C surveys. But for B2B, you always have to choose a professional approach.

Summary:

Online surveys take different forms to suit varied businesses. You cannot assume one-side-fits-for-all for the online surveys. Every business has varied requirements and approaches. You need to consider them before you choose an online survey. Understanding the difference between the surveys is the first step. Once you are clear, rest is easy.

What Are The Reasons For Using A Free Polling Website

As a part of the modern digital world, businesses are well-versed with the uses of online polls. Online polls are applicable for getting genuine insights from customers.

It is essential to keep your audience engaged. You can analyze the feedback you are getting from the respondents and use it for your benefit. Not all businesses can reap the benefits offered by free online polling platforms.

Some businesses are still struggling to gain a better position in the market. It is because they are not aware of the proper use of online polls. Only when you smartly use the free online poll websites, is it possible to get a high response rate on the polls. The better data you get, the better will be the analysis of the result. When you have genuine feedback from your audience, it is easier to change the business policies, and generate better revenue for the business. While choosing an online poll platform, ensure that you are using free polling websites. Why is it so? Here are some of the crucial reasons that will explain everything in detail.

#1 Free Poling Platforms Offer You Faster Services

If you compare the free polling websites with other online polling tools, you will know the difference. Free polling platforms or websites are faster than other sites. Free online polling websites do not employ any traditional approach of pen and paper.

If you employ a traditional approach, it might take longer than an hour to get the feedback. Besides, it would require more time to analyze the data. But it is not the case with free online polling websites. You can create online polls within a few minutes. Even getting the responses is quick and efficient.

#2 You Get All The Services Free Of Cost

The free online polling website offers you a wide range of polling features free of cost. Do you think anything could be better than getting a plethora of polling features completely free? Moreover, you do not have to pay anything for the database, data collection, and processing of the responses.

#3 Free Online Polling Websites Provide Accurate Data

With free polling websites, you can guarantee accurate results. The polling websites use highly advanced technologies to gather the data from the respondents and analyze it. The margin of errors can be reduced to a minimum when you use a free polling website.

If you compare it with other methods of survey, the margin of error will be greater than free poll websites. They are relying on inefficient processes for gathering data and analyzing it.

#4 Free Polling Websites Offer An Easy Way to Create Polls

When you are using a free polling website, you can directly get started with the process. All you have to do is to register yourself by providing basic details. It is a simple and quick step that will help you get started with online polls creation and design. You can log in to the system anytime, anywhere, and start designing the surveys. The polls designed by free polling websites are easy to participate in. You can reach the maximum number of people, encourage them to participate, and gather data.

#5 You Have The Flexibility To Customize With Free Polling Websites

When you are using free polling websites to design and create surveys, you can also customize them. You will also get a wide range of templates. You can choose the template that best suits your choice. Apart from that, you can customize these templates by changing the colors, patterns, images, etc. You can make the surveys look based on your preferences. You can even include company logos to improve the branding of the websites. It will help you to make your survey look authentic and promote your business.

#6 You Have Flexibility Of Using Different Types Of Questions

Survey questions are of different types. It can be multiple choice questions, rating questions, yes/no questions, etc. you have to choose the type of question that will be easy for your audience to answer. If you want, you can even have a combination of different types of questions and include them in the survey. You can do this all with your online surveys.

Summary:

Are you in search of a free polling website? PollDeep is one of the best free polling websites that will help you to create surveys free of cost. All you have to do is to log in to the website and get started. PollDeep has all the essential features of a poll maker. You will not face any difficulty while designing surveys with PollDeep. 

Customer Satisfaction Surveys — Why They Are Important?

We witness a lot of businesses taking a huge plunge in marketing. Sometimes the businesses manage to grow, and sometimes they do not make many gains. A small brand becomes big and popular. Sometimes, an established business needs to be closed permanently. The success of a business is dependent on several factors. One of the most important factors for deciding the company’s success is — customer satisfaction. If your customers are satisfied with your products and services, your business takes the path of growth. With customer satisfaction, you can retain old customers and gain new ones. If your customers are not satisfied with your products and services, your business cannot be successful.

How will you gauge the satisfaction level of the customers? How will you know whether your customers are happy with your product and services? Are they getting good support from your customer care department? Will they love to return to your shop? You can get the answer to these questions from your customers. The best way to get genuine feedback from customers is through online polls or surveys. Customer satisfaction surveys are employed by most businesses to get insights from the customers. With the help of a customer satisfaction survey, you can understand the positioning of your products, improve them or replace them. Customer satisfaction surveys hold a lot of significance. Let’s understand why customer satisfaction surveys are so essential?

#1 The Customer Satisfaction Surveys Help In Retaining Old Customers and Gaining New Ones

It is known that you cannot buy customer loyalty — it has to be earned. It is 100 percent true. You need to ensure that your customers are satisfied with your products and services. Share the customer satisfaction surveys to know the perspective of the customers. Surveys will help you in understanding what they like, what they dislike. It will help you to miprove the products that are missing out on the various features. It will increase the trust in customers that you are listening to their issues and improving. Furthermore, it will not just retain the old customers but attract the right ones.

If the customers are not satisfied with the services and products, they will never wish to visit your business/brand again.

#2 You Can Improve Your Business Brand Image

Through a customer satisfaction survey, you can get insights into branding and marketing strategies. You understand whether these marketing strategies are working efficiently or not. Customer satisfaction surveys are essential for improving the promotional activities and improving the brand image in the eyes of the customers. With the help of a customer satisfaction survey, you have the flexibility to differentiate your brand from other businesses. You can eliminate the heavy competition you are facing and generate revenue.

#3 Customer Satisfaction Survey Helps In Personalizing The Customer Experience

When businesses conduct customer satisfaction surveys, they get to know about the customers who are happy and those who are unhappy with the services. As of now, you don’t have to worry about happy customers. Just ensure that you are in touch with them. Besides this, you can contact the unhappy customers and get to know their problems.

Understand the issues that make them unhappy with the services and products of your business. After understanding their issues, you can use various business strategies to convert these customers to happy customers. You can resolve their issues, offer them vouchers, discount coupons, or any other freebie. A good business will always care about its customers and put in its best efforts to retain them.

#4 Keep In Touch With The Changing Tastes Of The Customers

Customer satisfaction surveys are helpful to keep track of the likes and dislikes of the customers. Customers’ tastes in a wide range of things keep changing with time. If today they like something, tomorrow they might dislike it. So with these changing tastes, you will have to keep changing your business strategies, services, and products. Your business’s goal is to meet the customer’s requirements. With the help of regular customer satisfaction surveys, you can gauge the changes in purchasing patterns. It will help them to personalize the experience of the customers. It will also help in understanding how frequently the changes are happening.

Summary:

Do you want to create a customer satisfaction survey for your business brand? If yes, then you have come to the right place. PollDeep is one of the best online survey creation platforms. You can use different templates, customize them and share them with your customers. It will make the survey creation process hassle-free. 

How To Use Social Media Surveys

Online polls are significant for all businesses, corporate sectors, and industrial organizations. Online polls help in getting genuine feedback and insights from the customer’s perspective. 

Online polls are not limited to professional online platforms or websites.

You can integrate online polls by including them into social media. When you incorporate the online polls and surveys into social media, it becomes social media surveys. Social media surveys are a powerful tool for understanding the importance of genuine responses and feedback from the target customers. Whether you like social media or not, it is indeed a powerful platform. It is a platform that can help you a lot. There is a wide range of social media platforms. The most popular social media platforms are Facebook, Instagram, Snapchat, WeChat, Pinterest, etc. Approximately over one billion people are active on social media platforms at any given point in time.

Due to the high demand for social media platforms, marketers, business analysts, and business owners need to take social media surveys seriously. The markers should use the social media surveys to their benefit. When you gather responses from social media platforms, it is highly accurate and informative. You can use the information to make modifications to the business strategies. The survey responses can be transformed into charts and numerical data so that it is easier to analyze.

How to use social media surveys?

A social media survey is a convenient, effective, and affordable way to gather feedback from the target audience. Moreover, it is a way to reach out to the customers, generate leads, improve business revenue and improve business tactics.

But ensure that the frequency of the online surveys is adequate. Keep a tab on the frequency of the social media survey you are conducting. People should not feel irritated. They should feel encouraged to be part of social media surveys.

Here are a few ways in which you can use the social media survey.

#1 You can Use Social Media Surveys To Collect Feedbacks From Customers

Social media surveys are a boon for modern-day businesses. But make sure you are using it correctly. Through social media surveys, the customers will provide suggestions, explain grievances and praise the services. All the data you receive through social media surveys is genuine and accurate. It comes from the people who are willing to provide their opinions to the companies and organizations. When you collect information from the surveys, you can understand whether your customers are satisfied or not. You can use the social media survey for gauging how the customers are responding to the products and services.

#2 You can Use Social Media Survey For Gaining Insights Of Customer Experience

Understanding the experience customers receive from your business services or products is crucial. It assists you in knowing whether you are moving ahead on the right path or not. For instance, if you keep launching new products without knowing how customers feel about them, it may not lead to sales.

Introducing new products without knowing the performance of the old products will take your business into losses. Through the social media survey, you can ask questions based on every product and service. You can include questions for customer relationships, interaction with staff, services offered by customer care, etc. The feedback you receive will entail what experience your customer gets from your business. Use this information for improving customer loyalty, brand image, and improve business strategy. 

#3 Through Social Media Survey — You can Capture Demographic Information

You might think that the assumptions of the target audience through the market are always correct. It is not so. You need to understand that the demographic information of the target audience is also crucial. The demographic information includes the gender, age, location, education, and income level of the target audience. With this information, you have the opportunity to shape social media strategy but your entire brand image.

#4 Employ Social Media survey To Keep Your Audience Engaged

When you are talking about social media surveys, you consider your followers. The followers are your business target audience. Through the social media surveys, you need to keep your followers engaged with your business brand. You can conduct regular social media surveys to get feedback from the audience. The questions can be related to products/services, likes, dislikes, etc.

Summary

While designing the surveys, make sure that you are using limited and correct questions. With effective questions, you can guarantee genuine responses. The social media survey should be short and easy to answer. Employ multiple-choice questions to make the surveys easy and convenient.

7 Signs That It Is Time To Find A New Online Survey Tool

Online surveys hold high significance in the business world. Online surveys are a handy tool to get genuine feedback from customers, clients, and even employees. It is the most effective way for gauging the impact of the new product, opinions of the customers, and overall business improvement. Without online survey tools, you cannot get genuine feedback from the public. You cannot generate an accurate analysis of it would be hard.

Many businesses have used online survey tools and improved their businesses. But still, many others did not find any benefits of the online surveys. If you keep using the depreciating services, it is not going to help your business. Instead, it will reduce the growth of your business. Online surveys tools have specific designs that will help the organizations generate accurate data from the genuine responses received from their clients/customers. For that, you need to choose an online survey tool that is effective and efficient. Not all online survey tools available in the market are helpful. Besides, the online survey tools must keep upgrading with time. Every business analyst who makes use of the online survey tool regularly must know when to change it.

Here are a few signs that indicate it’s time to change your online survey tool and focus on business growth.

#1 If The Online survey Tools Are Not Upgraded regularly

Technologies keep evolving regularly. If you do not upgrade your online tools, you will lag. Upgrading of online survey tools is quite significant because it supports a wide range of businesses. Using older versions of the online survey tools will not help you to improve your business. It will not be as effective as the new versions. You will not be able to compete with others and maintain a good position in the market. So, it’s the right time to change your online survey tool if the survey company is not upgrading its tools regularly.

#2 If Your survey Tools Do Not Have Essential Features

You might have used online survey tools for a specific period without realizing that it is missing some essential features that can help your business. Many features are crucial for improving the survey responses and gathering genuine feedback. Hence, you should change your online survey tool if it lacks any feature that you think is necessary for your business polls. Without proper customization, you will not be able to increase the effectiveness of the surveys. Even if you conduct the survey, you will not get desired results. It is better to switch to online tools that can provide better features and services.

#3 If You Do Not Have Proper Pricing Option For The Survey

Businesses are of different sizes, small-scale business, large-scale business, multinational organizations. Besides the size, the business can vary based on its type — C2C industries, or B2B companies, or B2C organizations. The requirement of each of them is different. Hence, they will look for online survey tools that are specific to their needs. If the online survey tools do not provide a wide range of pricing options, it is hard to choose the right one.

You require multiple pricing options for the survey tools. It is crucial because you do not have to pay excessively for features that you do not need. You should switch to a new online survey tool if you do not have flexibility in pricing options.

#4 Lack Of Design Templates In The Online Survey Tool

While you send online surveys regularly, you do not want to use the same template repeatedly. With different topics, you need a different template that fulfills the requirement. If your online survey tool does not offer a wide range of survey tools, it is high time to make a switch.

#5 No Provision Of Data Sharing

You conduct online surveys to get genuine feedback and results. You can share this data in different formats such as PDF, Microsoft documents, or Google Docs. If your survey tool does not let you export the statistics that have been generated data, then it is of no use.

#6 Online survey Tool Do Not Offer Analytics Tool

Survey results must be analyzed regularly to know the business insights. You get to understand what improvements are required in the business model. If you are unable to analyze the received survey data, you can’t use it for business benefit. So make the switch from the present online survey tool to a new one. The online survey tool must provide you with a method to convert the data into charts, graphs, or tabular format and then analyze it.

#7 The Online Survey Tools Should be Mobile responsive

It is one of the most vital requirements of the online survey tool. Nowadays, people use smartphones for everything. If your survey tool is not responsive, you will lose out on many of the respondents.

Summary

Online survey tools are used by the business to get to know the opinion of their customers, requirements of their clients, etc. These results can be utilized for improving the business strategies and tactics. If your online survey tool is not providing you with the essential features, it is the right time to make the switch.

5 Types Of Corporate Surveys

Online polls have a significant role to play when it comes to improving the marketing strategies of a business. It is also useful when you need to know what the customers are thinking about your products and services. Besides this, online polls are useful for getting valuable feedback from the customers and for knowing the effectiveness of the marketing strategies. You would have also observed that these online polls are beneficial in capturing high-quality leads and converting them into potential customers. Although, these are the common categories of polls and surveys, another important and highly useful category is the corporate polls. A corporate survey would be useful in keeping a check on not just your customers but also your employees.

Here we will be discussing the top 5 types of corporate surveys in detail.

#1 Surveys For Employee Engagement

With the help of employee engagement surveys, you can keep your employees entertained and also get honest feedback from them. Employee engagement surveys are the most effective tools that will help in enhancing the core manpower of the company or the organization. Through such surveys, you can get ideas and innovative suggestions from the employees, which can be directly used in the projects or improvement of the company. This is also considered an effective way in which you can get valuable information to improve the workplace culture.

#2 Employee Satisfaction Survey

It is true that many a time the employees are not satisfied with the projects, or the managers, or even the overall work culture of a company. But the employees do not say such things loud enough so that it reaches the management team. Thus, the employee satisfaction survey comes into play. Through this survey, all the employees are asked certain questions about their work, designation, experience, and various other aspects of their role in the company. Based on the feedback received, the management team of the company or organization can take measures to improve the system and ensure that the maximum number of employees are happy.

#3 Employee Performance Survey

Through this survey, you will be able to understand the strengths as well as the weaknesses of every employee who works for the company or the organization. Through this survey, you will get to know how well the employees perform and how high is their productivity level. Based on the feedback received, the organization will decide which employees need more training and which team needs to be overhauled. For example, if the respondents state that productivity decreases due to not having access to high-quality equipment. Then, the company can provide advanced equipment to the team to improve their performance.

#4 360 Degree Survey

The 360-degree survey is a type of corporate survey that helps in understanding the overall performance of the employees or a particular team based on different perspectives. These surveys are shared at different management levels of the organization, and the data collected will be used to improve the performance of the employees or a particular team. Sometimes, these surveys are also used for self-evaluation by the team, so that steps could be taken to enhance the performance of the corporate teams. In simple words, the 360-degree surveys are based on multiple viewpoints that will include managers, coworkers, clients, subordinates, and even customers.

#5 Corporate Work Culture Survey

This is another type of corporate survey that plays a significant role in understanding whether the employees are actually happy with the work culture or not. If not, suggestions are also asked from the employees on how to enhance the work culture of the company. This survey will also focus on the type of relationship shared by the peers in the company, the relationship of the subordinates with their seniors, and much more. For example, such a quiz could have a question like — On a scale of 1-5, how likely are you to suggest our company to people in your social circle?

Summary

These are some of the most important corporate surveys that are usually used in small as well as big companies to improve employee satisfaction rates. They also help boost employee performance and enhance the overall productivity of the company. All you have to understand is to employ the right corporate survey at the right time to get genuine feedback.

7 Proven Strategies To Boost Online Polling Response Rates

Online polls are used by many businesses these days in order to enhance marketing strategies and overall business functionality. These businesses have claimed that they are capturing high-quality leads, increasing the business revenue, and keeping the customers engaged for a long period due to these polls. But there are still businesses that have not had much success even after utilizing online polls for framing their business strategies. A fact that everyone must be aware of is that just including the online polls will not give you direct results. You will have to ensure that the online polls are used in an effective manner. Only then you would be able to gain the desired results. One of the most important ways in which you can make the online polls effective is to monitor the response rate the online polls are getting. If the online polls are not getting enough response rates, then your business strategies or marketing strategies are not as effective as you want them to be because they are based on a smaller response pool. Here are 7 proven strategies that will help you boost the online response rates.

#1 You Need To Motivate/Encourage Your Audience To Take Up The Online Poll:

Often, it happens that you have to encourage your target audience to participate in the online polls or surveys. When the customers have incentives in the form of discounts or shopping coupons, they will feel motivated. Most importantly, while participating in the surveys or online polls, your audience will have to spend their precious 5 to 10 minutes. You make sure that it is worth their time to take the survey. This can be done by offering them discounts or small gifts coupons.

#2 You Must Not Include Any Personal Questions:

Usually, people do not prefer to participate in online surveys because of multiple personal questions. Most of the times people abandon the survey in-between the moment they come across a question of personal nature. Thus, you need to make sure that you are not including any type of personal questions if you want to increase the response rate of your surveys.

#3 Let The Customers Know That Their Feedback Is Valuable:

Another way in which you can increase the response rate of your online polls is to let your customers know that their feedback regarding the business product or services is valuable. When the opinions of the target audience are valued, they will be motivated to provide their feedback.

#4 The Online Polls/Surveys Must Be Compatible On All Devices:

These days your audience prefers to use their smart devices rather than logging into their desktops or laptops all the time. Thus, the online surveys you are designing must be compatible with all devices. If people are able to access the survey/polls on their mobile screens, it will increase the response rates.

#5 Make Sure The Surveys Are Sent Out At The Right Time:

During weekdays or morning rush time, your target audience would be actually busy with their routine work and would not like to spend their time participating in any surveys or polls. So you must send out the surveys/polls during the break time or on weekends when people can spend 5 to 10 minutes without the interruption of their routine work.

#6 Questions In Your Online Polls/Surveys Should Be Short And Simple:

Your surveys/ online polls questions should not be very long or have lengthy questions. The surveys should not have more than 5 questions. You should provide multiple choices so that it will be convenient for the audience to provide their answers within a few seconds. If the questions are very long, then it will require more time to read and understand. So try to frame them in a simple and easy-to-understand manner.

#7 Focus On The Use Of The Right Channel:

While you are aiming to increase the response rates of your business polls, you need to choose effective online platforms that will help you capture the attention of your target audience and ensure that they are participating in the online polls. You can share the online polls on social media, embed them on your website, or share them on other online platforms. Identify the channel/channels that your audience prefers to use and publish your polls on that medium.

Summary:

If you are searching for a platform where you can design online polls to capture the attention of your audience, then you should try PollDeep. It is an online platform that will help you create and customize your online polls and share them on various social media platforms. 

5 Poll Ideas To Improve Your Marketing Strategy

At present, you can observe all the businesses striving hard to improve their revenue by enhancing their conversion cycles. For this, the businesses (whether small or big) have to ensure that their business strategies and marketing tactics are in accordance with the present scenario. If your business is still using old-school or traditional methods, you will find it difficult to gain an audience, get conversions, or even capture leads. One of the most effective ways to grow your business through a proper marketing strategy is to use online polls. If your business staff or marketing staff are not aware of the benefits offered by the online polls and surveys, then you might be lagging behind your competitors. This is the right time for you to start integrating online polls and surveys into your marketing strategies to improve them and help the business gain more traffic, generate revenue, and capture leads. But the important thing is, there are a plethora of online polls ideas that you can use for your business. How will you decide which one is the most suitable?

The online polls should help you with the following aspects: 

Understand the journey of buyers.

Spreading awareness among the audience 

Helping in the decision-making process

Driving traffic to the lead funnel

Converting the prospective customers to potential customers. 

Here are some of the best online polling ideas that you can use for improving your marketing strategy.

#1 Use Polls To Encourage The Engagement Of The Target Audience:

Most businesses are looking forward to improving their businesses, and want their target audience to be excited about knowing/using their brands. In simple words, you want your audience to have an engagement with your brand, its products as well as services. You can use the online polls strategy of the ‘A’ and ‘B’ systems to ask questions to your audience. The question should be related to your brand. However, it should be worded in an entertaining way. The question should be indirectly connected to the services or products your business is providing. Based on the response generated from the polls, you can provide better service to your consumers. In this way, you will be able to increase audience engagement. According to the experts, you will also have a huge impact on the loyalty shown by the customers towards your business brand.

#2 Use Online Polls To Increase The Brands Awareness Of Your Business:

With the help of creative online polls, you can easily spread awareness regarding your business brand amongst the target audience. You will notice that such creative and engaging polls have the potential to capture the attention of new as well as old customers. The polls will help you to improve the way the target audience would come into contact with your business products and services. To spread brand awareness, you can also share the online polls with various social media platforms and embed them on your website.

#3 Keep Your Customers Well-Informed By Making Use Of The Polls:

If you want your target audience to buy your products and use your services, then it is essential for you to educate them and keep them informed regarding all the products and services your business is providing. Based on this information, the customers will decide what they want to buy. This is considered as one of the best ways to keep your potential as well as prospective customers well informed. Consumers should be kept informed about the most popular product and when there is something being launched by your company.

#4 Integrate Online Polls In Your Marketing Strategies To Learn More About Them:

With the help of online polls, you can’t just know about your target audience, their choices and preferences but also about your competitors. When you have a lot of information regarding your potential as well as prospective customers, you will be able to formulate a perfect marketing strategy.

#5 You Can Use Polls To Provide Offers To The Customers And Get Feedbacks:

This is another interesting way to keep your audience stick to your brand. You can ask the customers to take surveys and in return offer discount coupons or gift vouchers, which they can use for further shopping. You can also get genuine feedback from the customers regarding the products/services they have used.

Summary:

These are some of the most interesting ways in which you can improve your business marketing strategy, retain your old customers, and generate new ones by capturing new leads. Use these 5 poll ideas, and you will see positive changes in the business. 

How To Use Surveys To Build Your Brand Identity

Have you ever imagined why you prefer to buy branded products? It is because these companies and organizations have created a brand that is reliable and trustworthy. They have provided products and services to customers that are of high quality. These companies and organizations have to keep providing high-quality products/services to ensure that their position remains maintained in the market. With the help of the brand, you, as a customer, are able to recognize the products/services. All this is because of the brand identity of the business. For every business, online or offline, brand identity is of utmost importance. With the brand identity, your company gets a unique identity in the market. There might be many other businesses that are providing similar products/services, but you are able to stand out from the crowd due to the brand identity.

Some of the essential elements of brand identity are:

Visual elements of the brand

Voice of the brand

Core values

Personality traits

Nowadays, you can use online polls/surveys to build a strong brand identity. How is it possible? Let’s check it out.

#1 Online Polls/Surveys Will Help In Understanding The Buyer’s Persona:

One of the most important parameters in improving or building a brand identity of any business is to have a good understanding of the buyer’s persona. If any business does not have a proper understanding of their buyer’s persona, then they would not be having proper clarity for targeting their customers/audience. You can conduct online surveys by including in the questionnaire questions that directly focus on gaining information based on the requirement of the customers. When you know what your customers are seeking, it will be easier for your business to reach out to them with the required products/services/solutions. 

#2 You Can Formulate Effective Marketing Strategies With Online Polls/Services:

Most often, it happens that the business keeps on using the same marketing strategies even though they are not getting any effective results. This is merely a waste of time, energy, efforts as well as resources. With the help of online polls/surveys, you would get to know about the marketing strategies that are not working anymore. Moreover, the result you get from the survey will help you in formulating effective marketing and advertising strategies. With effective marketing strategies, you would be able to enhance brand awareness and promote your brand in a better manner. 

#3 You Would Be Able To Have A Unique Selling Proposition For Your Brand:

Most often, businesses think that they have to be the best and provide the best products and services to have a huge customer base. You don’t have to do anything different to be at the top' you need to present your brand differently. To improve your brand identity, you need to have a strong selling proposition. Through surveys, you can reach out to a maximum number of customers (prospective/potential) and encourage them to take the survey. This survey should include questions based on the competitors selling prospects and how they are conducting business that customers are fond of. The results or the feedback of the survey will provide you with details that will help in improving your business selling proposition and brand identity.

#4 Through Online Surveys Improve Brand Awareness:

If you want users/customers to trust your business products and services, you need to make sure that you are introducing your business brand effectively. You can use online polls/surveys to spread out information regarding your products and services. You can ask customers regarding the products or services they liked the most and in which product the business requires to improve. Besides this, online surveys could be used to provide information about the upcoming products. In this way, you are not giving importance to the customers and ensuring their satisfaction, but also letting them know that your business is reliable and trustworthy.

#5 Online Polls/Surveys Help In Driving Website Traffic:

Online polls/surveys are one of the best online tools used by businesses today. No, just because they are effective in gaining accurate feedback but also because of their support in keeping the users engaged for a long period. The online polls/surveys will attract the right target audience and ensure that they are kept engaged for a longer period. When traffic increases, it will help in building a strong brand identity. 

Summary:

Online polls are important, but understanding how they can be a support system for your business in the digital era is of utmost importance. You can use online polls/surveys to build a strong brand identity.

Different Online Poll Question Types

Online polls are one of the best ways to understand the market scenarios and get insights into the most important data that can be gathered from the customers, clients, and prospective target audience. With the help of online polls or surveys, you have the opportunity to grow your business and take it to the next level. The insights you get from such survey results will help the business analysts to take major actions, which are beneficial for the business growth and revenue. However, the most essential aspect that many usually skip is to ensure that the surveys or online polls should be designed in a perfect way so as to get the maximum responses. If the feedback, reviews, or opinions are genuine and in large volume, only then it would be possible to make informed decisions for your business or brand.

The questions that are used in online polls are integral because they are helpful in gathering useful information. This information, in turn, can be used by the business for research purposes. When you are using the right questions in online polls, you are in a way ensuring that you would get data, which is accurate and actionable. 

To make your online polls effective, it is essential that you have complete knowledge of the different types of online poll question types. If you want your respondents to actively participate in the online polls and provide their genuine feedback, then it is essential that you are forming good questions and of the right type.

So what are the different types of questions that you should include in the online polls to make them effective? And what are the differences in these question types?

#1 The Simplest Online Poll Questionnaire — The Dichotomous Question

If you are conducting polls on a regular basis, then you might be aware that the dichotomous questions simply mean those questions that require — Yes or No as an answer from the respondents. When the answer is received in the form of yes or no, it means that the questions are close-ended questions. According to the experts, the dichotomous questions used in the online polls or surveys get proper feedback from the respondents. These are not only the best but also the most simple type of questions. Which makes it easier and faster for the respondents to provide the answers. 

#2 Effective Online Questionnaire Type — Multiple-Choice Questions

Multiple-choice questions are yet another type of online polls questionnaire which is more effective than dichotomous questions. Although multiple-choice questions are also closed-ended questions, they provide various options to the respondents. The respondents have the flexibility to choose the most suitable option from the list of options. When the multiple-choice questions are used in any online polls, then they are organized in such a way that it provides the best matches with the expected outcomes. The multiple-choice questions are usually denoted with the help of checkboxes that need to be ticked by the respondents. 

#3 You Can Use The Rank Order Scaling Questions 

This is another type of online questionnaire that will help in making the online polls or surveys more effective. How? Well, with this type of questionnaire, you are offering the respondents the option to easily rank their preferences in a particular order. Moreover, the respondents will be able to see at a glance which choices are having more weightage and which ones are having less weightage. In this type, the questions are asked, and the options are provided with a drag-and-drop feature. The respondents can choose the options from the drag-and-drop section and arrange them in an order of their preferences. The ranked order will provide great insight to the business analysts who would be taking major business decisions.

#4 Open-Ended Questions — Subjective Answers

These types of questions usually are not often used for quick online polls or surveys. In this type of question, the respondents have to provide dedicated time to give answers to the questionnaire. These questions are usually helpful in getting in-depth knowledge regarding various important aspects, such as knowing the positioning of the business brand in the market or the quality of the customer services provided by the company. 

Summary:

These are the major types of online poll questions, which can be used to make your surveys effective and help you get the best insights. With Polldeep, the most popular online poll creator you would be able to create and share these types of online polls easily across various platforms.

Types Of Questions That Influence Your Online Survey Accuracy

Surveys and polls are quite significant for all businesses, organizations, and corporate sectors. The surveys are helpful in getting essential insights with regard to the customers and clients and what they think about their business or brand.

In earlier times, the traditional survey approach was not very efficient and the results that were generated were not very accurate. Besides this, the types of questions that were used in the surveys and polls had a huge impact on whether the results generated would be accurate or not. But how is that possible? Let’s understand more about the importance of questions while designing polls/surveys. 

If you are including correct and relevant questions in the online polls or surveys, it will help you to increase the effectiveness of the online polls and also get genuine useful insights. If not, you would end up with data that won’t be useful. 

So what are these specific types of questions that can have a great influence on online surveys? 

#1 Dealing With The Choice Model Questionnaire

Through these types of questions, you will have a good idea regarding the quantitative approach of how to conduct market research. This, in turn, will help in learning a lot about the clients' preferences and the customers' journeys. 

The choice model questions can be used in situations where you would like to get insights into the customer’s reaction to a particular product. For instance, you can make use of the model-type questions to rank the elements or components of the product/services on which the market research has to be conducted. 

While embracing the choice model questions, you need to understand that it would include the scaling and analysis to get the efficiency or effectiveness of the business products or services. 

#2 You Can Include Rank Order Scaling Type Of Questions 

With these types of online poll questions, you can easily examine the characteristic features of the business product or services. You have the flexibility to ask the respondents to provide rank to different business products on a specific scale. Besides this, the rank scaling type of questions will ensure that the respondents are not assigning the same value to more than one product or product attribution. 

#3 implementing The Semantic Differential Scaling

In this type of question, you would be able to generate a proper estimate of the business products and brands and it will ensure that you can have a good understanding of people’s emotions/emotional attitude or not. 

The respondents are asked to provide ratings to a set of products and get just two to three adjectives. For instance, you can list out a set of products and make use of direct objectives such as like/not like, happy/sad, satisfied/not satisfied. 

Besides this, you can also implement numbers in the questions to increase the accuracy of the data generated. There are multiple types of semantic differential scales, such as slider rating scales, or non-sliders that can be used to get the information from the respondents without any hassle. 

The best aspect of such types of online polling questions is that they are time-saving. Respondents would just need a minute or so to complete the survey. 

#4 You Can Make Use Of The Matrix Questions Or Matrix Table

This is yet another type of online polling question that will help in getting quick as well as accurate questions without putting a lot of pressure on the respondents. The matrix questions are generally available in the tabular format that is divided into rows and columns. The rows and columns are provided with different attributes which the respondents have to choose from. The matrix tabular format will help in visualizing the different variants of the questions. 

 Summary:

You know that in online surveys and polls; it is quite essential to ensure accuracy so that the analysis that will be performed on the data generates useful and correct information. 

The accuracy will be maintained or even enhanced by the use of different types of online polling questions. If you are in search of the best online poll creation platform, then you can visit PollDeep. 

In PollDeep you would be able to create online polls free of cost and even customize them according to your preferences. The only thing that you would have to keep in mind is that different questions will have a different impact on the data generated — so be wise while choosing the type of online polling questions. 

Get Honest Feedback And Survey Responses Through Online Polling

You might have read about the increasing significance of online polls to improve business strategies, enhance virtual classroom studies, improve the presentation and virtual events. But to get the best results, you will have to make sure that you are designing, implementing, and distributing the online polls in an effective way. After satisfying all these factors you can ensure that you will be getting genuine or honest feedback or reviews through the online polls.

What Do We Mean By An Effective Online Survey?

An effective online survey is one where you are able to get the maximum response rates from the target audiences or respondents. You must create or design online polls that are quite reliable, short, simple and also encourage people to provide answers to them. The insights that you receive through online surveys or polls will help you make informed decisions for your business or organization. 

So how to design an online survey that is highly effective and helps you gain honest feedback? Here are some of the important steps that will help you achieve what you are looking for. 

#1 Your Online Surveys Must Have A Clearly Defined Purpose:

When you are not sure what type of response and insights you are expecting from the online surveys, you will not be able to design a perfect survey. When your goals for online surveys are not defined, the results will also be completely fuzzy and not reliable. Your online surveys must have proper and clearly defined objectives, as they will support you in designing the right questions, sharing them with the right respondents, and then finally getting genuine data. 

#2 The Online Surveys Should Be Short, Simple, And Focused:

The most important and practical thing that you need to understand here is that your respondents do not have a whole day to provide answers to every question that is asked in the survey. So if you want the feedback from the online survey to be genuine and honest, you should ask short and simple questions. It will not be waste of time for your respondents, and you will be able to get the right answers within no time. Besides, when the questions are short and simple, it will be easier for the respondents to complete the survey within a few minutes.

#3 Always Make Use Of Close-Ended Questions:

You are probably quite aware of the fact that open-ended questions require a bit of explanation and it can be biased. The open-ended questions are based on the perspective or opinion of the individuals and thus are not considered reliable. To get a genuine and honest response, you need to ask closed-ended questions that will have one short and simple answer to the questions. With close-ended questions, the respondent will have to answer just in either of the two words - Yes/No. In this way, you will be getting genuine and honest feedback.

#4 Don’t Ask Irrelevant Questions:

The most important part of online surveys is that you have to focus on asking questions that your people/respondents might find relevant. Irrelevant questions do not have any purpose, and the data that you will generate from them will not be of any use. Moreover, having a set of irrelevant questions will make the respondents skip the questions, and there wouldn’t be any data to rely on.

#5 Make Sure You Are Reaching Out To The Right People (target audience):

You can not go and conduct online surveys on any random group of people. Your surveys should be limited to the people to whom your business is associated or caters to. With this, you can have a clear picture that the answers or feedback you would be getting are completely genuine and reliable.

Summary:

Online polls are one of the most effective tools for interacting with the customer, engaging them with your brands, getting their opinions, and making them feel valued. All these things are quite important for any business, whether it is small or big. So make use of online polls or surveys to reach out to the right people and get their honest feedback. Use the best online poll creating a platform — PollDeep for designing free simple as well as customized online polls.

The Complete Guide: How To Use Polls In Presentation

Presentations are an integral part of every business meeting, business summits, webinars, as well as seminars. Most individuals might have been a part of such events where the person hosting the show makes use of the presentation to display the images, messages, numerical data, statistics, and carry on with the data. If you take a survey of the people who have been a part of such events, you would get to know that after a certain point in time, the events become extremely boring. This happens due to the lack of interaction among the people who are attending the events. So what to do if you want your presentation to be interactive and interesting? A simple answer to this is the integration of the polls. With the help of polls, you can easily interact with the audience. You can get to know what their opinions and thoughts are and gather genuine feedback. The best aspect of using polls in the presentation is that they are easy to integrate and convenient to use. But how to use these polls in the presentation?

If you are not familiar with the concept and then don’t worry, we have got you covered. This complete guide will help to understand how to make use of the polls in the presentation. 

#1 You Must List Out All The Interaction Points:

The interaction point would be strategically inserted in the presentation to make it more interactive. Generally, while hosting the business events or something where you need to make use of a presentation, you are looking for a storyline. A poll will help you to make a good introduction and make it lucid for the audience. Besides this, if you integrate a few interaction points in-between the presentation, it will increase the audience engagement. 

For instance, if you have to present the speech for about 60 minutes, then you can break the entire content into 4 to 6 interaction points and integrate polls. Through the polls you can ask questions to your audience, understand whether they are keeping up with the flow of the event, you can also regain the attention of the audience or spark a conversation. 

#2 Make Sure You Are Using The Right Poll Type: 

For every event, the presentation is different, the content is different, the audience you are catering to is different. So for all this, you need to make sure that the polls you would be using should be different as well. You must understand what type of poll would be suitable for your presentation. There are multiple types of polls available — Multiple-Choice Questions, Open Text Questions, Rating Polls, and much more. You need to select the type of polls that would be relevant to your presentation and also easy/convenient to use for your audience. The polls should increase the interactivity and not lose it. If you are asking subjective questions to the audience, they would not find it comfortable to do so as it would take time to type as well as think about the right answer. 

#3 Understand The Technically Of Poll Integration In The Presentation: 

When you are hosting the event and would be giving the speech, it is quite essential for you to know how and where the polls would be integrated. Although, you might be having a team to do so. But being knowledgeable about it would not cause any problem at the last minute. If the team is not available at a short interval, you can handle the situation. 

#4 The Polls Must Be Integrated With The Presentation With A Small Instruction Guide:

Sometimes, it might happen that the audience is unable to make the right use of the polling system. So there must be a small guide that provides instruction to understand the use of polls. It will make it easier for the audience. It will not only increase the response rate but also the audience engagement. 

Summary: 

Having polls included in the presentation is a fast-growing feature. Especially due to the pandemic, where almost all businesses have shifted to various online platforms to deliver their seminars, presentations, etc. the polls have become integral. Therefore, you need to leverage the potential of the polls and enhance the quality of your presentation. You can visit PollDeep, an online platform that provides easy creation as well as integration of the online polls.