7 Proven Strategies To Boost Online Polling Response Rates

Online polls are used by many businesses these days in order to enhance marketing strategies and overall business functionality. These businesses have claimed that they are capturing high-quality leads, increasing the business revenue, and keeping the customers engaged for a long period due to these polls. But there are still businesses that have not had much success even after utilizing online polls for framing their business strategies. A fact that everyone must be aware of is that just including the online polls will not give you direct results. You will have to ensure that the online polls are used in an effective manner. Only then you would be able to gain the desired results. One of the most important ways in which you can make the online polls effective is to monitor the response rate the online polls are getting. If the online polls are not getting enough response rates, then your business strategies or marketing strategies are not as effective as you want them to be because they are based on a smaller response pool. Here are 7 proven strategies that will help you boost the online response rates.

#1 You Need To Motivate/Encourage Your Audience To Take Up The Online Poll:

Often, it happens that you have to encourage your target audience to participate in the online polls or surveys. When the customers have incentives in the form of discounts or shopping coupons, they will feel motivated. Most importantly, while participating in the surveys or online polls, your audience will have to spend their precious 5 to 10 minutes. You make sure that it is worth their time to take the survey. This can be done by offering them discounts or small gifts coupons.

#2 You Must Not Include Any Personal Questions:

Usually, people do not prefer to participate in online surveys because of multiple personal questions. Most of the times people abandon the survey in-between the moment they come across a question of personal nature. Thus, you need to make sure that you are not including any type of personal questions if you want to increase the response rate of your surveys.

#3 Let The Customers Know That Their Feedback Is Valuable:

Another way in which you can increase the response rate of your online polls is to let your customers know that their feedback regarding the business product or services is valuable. When the opinions of the target audience are valued, they will be motivated to provide their feedback.

#4 The Online Polls/Surveys Must Be Compatible On All Devices:

These days your audience prefers to use their smart devices rather than logging into their desktops or laptops all the time. Thus, the online surveys you are designing must be compatible with all devices. If people are able to access the survey/polls on their mobile screens, it will increase the response rates.

#5 Make Sure The Surveys Are Sent Out At The Right Time:

During weekdays or morning rush time, your target audience would be actually busy with their routine work and would not like to spend their time participating in any surveys or polls. So you must send out the surveys/polls during the break time or on weekends when people can spend 5 to 10 minutes without the interruption of their routine work.

#6 Questions In Your Online Polls/Surveys Should Be Short And Simple:

Your surveys/ online polls questions should not be very long or have lengthy questions. The surveys should not have more than 5 questions. You should provide multiple choices so that it will be convenient for the audience to provide their answers within a few seconds. If the questions are very long, then it will require more time to read and understand. So try to frame them in a simple and easy-to-understand manner.

#7 Focus On The Use Of The Right Channel:

While you are aiming to increase the response rates of your business polls, you need to choose effective online platforms that will help you capture the attention of your target audience and ensure that they are participating in the online polls. You can share the online polls on social media, embed them on your website, or share them on other online platforms. Identify the channel/channels that your audience prefers to use and publish your polls on that medium.

Summary:

If you are searching for a platform where you can design online polls to capture the attention of your audience, then you should try PollDeep. It is an online platform that will help you create and customize your online polls and share them on various social media platforms.