Well-structured
quetionnaire and professional approach will increase the response
rate of your online survey.
Conducting an online poll/survey
is helpful in taking meaningful business decisions. You can rely on
the inputs gathered from the survey, if the response rate is high.
There is no point conducting an online survey which yields low
response rate. The response rate of your online
survey can be increased with effective survey branding for better
business decisions.
Survey
branding is an useful way to improve your survey's response rate. If
more respondents reply to your questions, it brings more credibility
to your gathered information. Following are the few ways in which you
can brand your survey to get relevant and meaningful information.
1)
Design of Logo: You can increase the authenticity
and legitimacy of the survey by placing logo of your company on the
questionnaire. The design of the logo should be appealing to urge
respondents to take part in the online survey. If the logo is not
popular among the audience, other images can be used to create a
strong impact.
2)
Style and Color: The color and style of the company
also plays an important role in branding your survey. The
online survey should follow the same style and color-combination
as being used in the products. Your respondents associate your
survey design with your company's products & services.
Company's branding can be used on the borders of your survey for
better results.
3)
Strong Introduction: 'Well begun is half done' so
make sure that you start your survey strongly by engaging your
respondents. You can start your online
poll with a welcome note stating your company name and the
purpose of the survey. Your respondents should be confident that they
are at the right place and what information is expected from them.
4)
Maintaining Privacy: Most of the respondents will
have privacy issues while answering questions on sensitive issues.
You will have to gain the confidence of respondents that their inputs
are safe and their privacy will not be compromised. You can assure
your audience that all the information provided by them is
confidential as per company's policy.
It
is a well-known fact that you need to know the right information in
order to flourish. PollDeep,
an online poll creator can
help your business gather these valuable inputs which will in turn
provide a base for innovating and improvising your process. An
online poll, conducted through Polldeep will give you an
insider's view of the customers, competitors and your industry which
can be used to gain advantage. In today's
scenario of a competitive and aggressive business environment,
designing a customer satisfaction poll is very important and
significant. Whether designing a customer satisfaction poll for a new
product, coming up with a more cost-efficient production process or
targeting a new market, it calls for much brainstorming and an online
poll is nothing less then
a blessing for the business owners.
