5 Things To Avoid When Creating An Image-based Poll

Millions of people use online polls and surveys for various purposes. Business organizations, media, NGOs, schools, Universities, and event organizers. Getting consumer feedback is essential for everyone. Businesses need to have a better understanding of their customers. 

Teachers want to know whether the kids understand the subject. NGOs wish to improve the lives of underprivileged people. Educational universities want to provide better education facilities to the students. For all this, online polls come in handy.

All you have to do is design the online polls and share them with the target audience. Getting genuine feedback from customers was never easy. But, online polls and surveys made it possible. Online polls are textually based, making them slightly not engaging. Due to this, people started using image-based polls. But, they were not getting the same results as the text-based online polls. To increase the effectiveness and response rate of image-based polls, avoid these things.

#1 Do Not Use Too Much Text In Image-Based Polls:

When you create an image-based poll, it is essential to minimize the textual content. If you want textual content, you can use a text-based poll, right? With image-based polls, explain everything with the use of images. The textual content will make the image-based polls boring. It is essential to maximize the response rate. Proper engagement through your image-based polls. It is possible when you use images and not just text.

#2 Do Not Make Use Of Copyright Images:

It is the most crucial thing that you should not skip. Using copyright images can lead you to many complications. If you find the licensed images interesting, buy them. It is the best way to use copyright images. Besides, you can get free high-quality images from various websites. Several websites are offering free pictures to users. You have to select the best ones for your online polls. You can name a few websites - Pixabay, Freepik, Unsplash, Pexel, and more. Browse through the collection of images and get the most suitable.

#3 Make Use of High-Quality Images And Videos: 

The online survey you create is being shared with large-scale people. You need to ensure that the quality of the images and videos is high. If you use poor-quality images and videos, they will not be visible to the respondents. If the respondents make mistakes in analyzing the image, they will provide wrong answers. There is no use in the surveys where you get inaccurate answers. Therefore, try to maintain the quality of the images and videos you use for the image-based polls.

#4 Use Images Strategically:

When you are using image-based polls, do not fill them with images. It is crucial to strike a balance between the text and pictures you use for the image-based polls. It is essential to make the polls interesting and engaging. If not, the respondents would abandon the survey. You will not get accurate data for the image-based polls.

#5 Do Not Forget To Apply Marketing Tactics To The Image-based Polls:

When you use image-based polls, it is essential to employ marketing tactics. Images are known to trigger the respondent's memory. You can take advantage of the fact and use it to improve business branding. You can include product images, company logos, and other images in the poll. It will register in the consumer's mind. When they see it for the second or third time, it becomes easy to register. It will increase the business sales and overall business revenue.

Image-based polls are different from text-based polls. But with effort, you can make them perfect and engaging for the respondents. The objective of any kind of poll or survey is to get a maximum response rate. So, always keep this in mind while creating and designing the online polls.

Why Use PollDeep Services For Image-Based Polls?

PollDeep is an online platform where you can create online polls and surveys without any cost.

You can use a wide range of templates and customize them according to your preferences. It is convenient for you to create image-based polls with PollDeep. Besides, creating and designing the image-based polls, gathering survey results, and transforming them into analytical data. It will be the best way to study the results and make a business decision based on them.

Summary:

Image-based polls are the need of the hour. Image-based polls have the potential to grab the attention of the audience and keep them engaged for long. But ensure that you are avoiding the aforementioned things while creating an image-based poll.

How A Picture Poll Helps With Branding

Online polls and surveys are crucial for every business in the digital world. It is not just helpful in gaining feedback from the customers. But also vital to make a brand name. Through online polls, you can improve business branding, marketing, and promotion.

The online polls are of different types. For enhancing the business branding, you must use image polls or picture polls.

For instance, when you think of any brand, the first thing that comes to your mind is its logo. Think of coca-cola, Pepsi, Zara, Channel, Gucci, BMW, or any other brand. You are not the first one to picturise the company logo. It is human nature to visualize and register images rather than text. Whenever you are teaching a kid, it is always suggested to use pictures for better understanding.

Understanding Picture Polls:

Now you understand the power and effectiveness of picture polls. It takes a lot of effort to build a brand and make it popular. While building a brand, the company needs to get in touch with its target audience and build a bond with them. When you have loyal customers, they will do the branding for you. But before anything, you need to use picture polls to enhance the branding.

How Can You Use Picture Polls For Improving Branding?

1. Picture Polls Can Help You Develop A Brand:

When your business is in the initial days, your brand is not so famous. That does not mean that you have to wait for the right time to start branding or promotion. Right from the initial days, the promotion of your business is essential. In the developing stage, you can use the picture polls to interact with your audience. You can provide a different raw design of the company logo and ask them to choose the best one. In this way, you will know which is the most favorite and least favorite.

2. Picture Surveys Help In Maintaining Brand Identity:

Your work does not end with developing a brand. You need to maintain the brand identity of your business. If you do not have a powerful brand identity, the competitors will easily replace you. Conducting regular picture polls will help in registering the brand logo in customers’ minds. You can choose abstract questions in the picture polls to enhance the effectiveness of branding.

3. Determine The Effectiveness Of Picture Polls Through Brand Awareness:

Brand awareness is an essential part of business brand building. With brand awareness, your business has the flexibility to reach out to the maximum number of target audiences. Moreover, it will let you determine the position of your brand in the market. For improving brand awareness, you need to use Picture Polls. Ask questions where you can know your business position compared to the competitors. Through this, you can improve brand preferences. It will eventually lead to an increase in business sales and revenue. Using picture polls is best for branding lesser-known brands. It will keep triggering the minds of customers unless it registers for a long time.

4. You Can Use Picture Polls While launching New Products:

When you're not very popular, people will not reach out to you. They will not stay along with getting the latest updates from your business. The audience will never know whether your business is launching a new product or not. You need to announce your new products and get the attention of the audience. Use picture polls to capture the attention of your audience. You can introduce your new products. Through the Picture Polls, you can brief about the products - it is commercially viable, affordable price, bestseller products, and more. Picture polls will allow you to gauge the interest of customers through visual parameters.

5. Picture Polls Are Beneficial For Rebranding Your Business:

Over time, people have tried to rebrand their businesses. It came out that rebranding was not successful. Rebranding is not wrong. But the way to do it is not something your audience approves of. Your business cannot suddenly change the company brand logo and expect people to connect.

Before rebranding your business, use picture polls, to get audience preferences. Get in touch with them, interact, and get opinions. Through picture polls, you can create a niche community. Share different branding approaches with the audience and choose the one with the highest votes. In this way, you let people know that there will be some change in the near future. Your audience will be prepared to accept the change and even embrace it.

Summary:

The picture plays a vital role in enhancing the brand image of your business in the market. Picture polls are best for startup companies and organizations. It will help you to get in touch with the target audience, interact with them and improve brand awareness. PollDeep will help in designing the stunning picture polls and distributing them on social media platforms.

7 Differences Between B2B Surveys And B2C Surveys

Every company or business has different marketing goals. Based on the goals, they follow up with a unique marketing approach. Every business follows a different path to reach out to its customers. Businesses are distinct - some are B2B(Business To Business), B2C(Business To Customers), and C2C(Customers To Customers). When the business is unique, there will be a difference in the target audience, business strategies, marketing strategies, and surveys. It makes sense that when the business approach is unique, the online surveys will be different. All types of businesses use online surveys to gauge the preferences of their target audience.

Based on the result, crucial business activities take place.

So what is the difference between B2B and B2C surveys?

The distinction between the two survey types includes various parameters. These are the survey methodology, sampling sizes, proper design approach, time consumption, response rate of the customers, and overall cost. These parameters will help you understand how the two surveys are different from each other. It will set the survey goals, expectations from the survey, and market research.

Before you know the differences, understand B2B and B2C survey types.

What Do You Mean By B2C Survey?

In business to customer surveys, the organizations aim to reach a general audience (public).

The general audience includes the people who buy your products and use your services.

While creating and designing the B2C surveys, include questions based on product quality, experience, price worth, and more. In this type of survey, the objective is to get feedback that improves business sales. 

Moreover, you can use the results to improve business strategies, decisions, and marketing. Through the B2C survey, it becomes easy to know the routine shopping habits of the customers and their preferences.

What Do You Mean By B2B Survey?

Organizations that cater to business professionals use B2B surveys. With this survey result, it becomes easy to gauge the interest of the professionals in specific services/products. In such surveys, the target audience is narrow.

You need to be very cautious while creating the B2B surveys. Besides providing products and services to professionals, you can change offerings or provide solutions to business problems.

Now, you have understood what the surveys mean. Let us know the 7 points that differentiate between B2B and B2C surveys.

1. Target Audience/ Sample Size Of The Survey:

In B2C, you can approach everyone and anyone who you consider to be a customer or can be the customer. In simple terms, the sample size of the B2C survey is higher than B2B. B2B is specific while reaching out to only business professionals. These business professionals belong to organizations or niches.

2. Response Rates Of The Surveys:

B2C survey has a higher response rate as you share the survey with an infinite number of people. Whereas, the B2B survey will have a lower response rate. When the sample size is small, the response rate will be lower.

3. Maintaining The Fun Factor In The Survey:

You can include fun factors in a B2C survey but not in a B2B survey. B2C survey requires high-level engagement from the customers. With engagement, the businesses can interact with the audience and gauge their opinions. Moreover, fun factors increase the response rate and accuracy of the feedback. The fun factor is not essential for the B2B survey. You need to ask direct questions and get responses to them.

4. Rewards In The Survey:

In B2C surveys, the rewards are straightforward. Based on specified criteria, the customers get coupons, free gifts, cash cards, and more. Whereas in B2B surveys, the incentive procedure is a bit different. In B2B surveys, the rewards take the form of free product demos, seminars, webinars, and other exclusive offers.

5. Cost Included In The Survey:

The overall cost of the B2B and B2C survey will depend on a number of factors. Usually, B2C surveys are more expensive than B2B surveys. It is because of the large target audience. Sharing the surveys and rewards on a large scale makes the B2C survey expensive. In a B2B survey, you have to cater to a smaller audience which makes it easy and affordable. 

6. Timing

When you post a survey online, you need enough time to get maximum feedback. It means that you need to provide at least 6 to 7 days' time for a B2C survey. Sharing the survey on multiple platforms and getting feedback will require time. For B2B surveys, the target audience is defined. So it will not take much time to get feedback from business professionals.

7. Methodology:

B2B and B2C surveys have different target audiences and objectives. Therefore, the surveying technique will differ. You can be creative with the B2C surveys. But for B2B, you always have to choose a professional approach.

Summary:

Online surveys take different forms to suit varied businesses. You cannot assume one-side-fits-for-all for the online surveys. Every business has varied requirements and approaches. You need to consider them before you choose an online survey. Understanding the difference between the surveys is the first step. Once you are clear, rest is easy.

Guide To Create Customer Feedback Polls

You might have come across a lot of online surveys on digital platforms. Whether you are on an e-commerce site or an education course, every business aims to get feedback from customers. Why is customer feedback so essential?

A customer feedback poll is an effective way to analyze the position of an organization in the market. It allows you to know your customers in a better way. Understanding your customers is crucial. Every consumer has a different opinion based on gender, age, geographical region, culture, and education. You cannot have a ‘one-size-fits-all’ approach for your customers.

When you understand your customers, you can provide them with the best products and services. Moreover, you can create better recommendations based on customer choices.

Besides this, customer feedback polls, helps you to be competitive and improve the features of products, services, and marketing.

In today’s society, many organizations use customer feedback polls. Feedback polls help to improve the business strategies, engage customers, and increase revenue. But some of them fail at the customer polls and surveys miserably.

It is because they are unable to create effective customer feedback polls.

We can guide you to an effective way of creating customer feedback polls to get accurate outcomes and higher response rates.

1. Have A Specific Objective For Polls:

If, you want a coherent customer feedback poll, using a specific objective is essential.

The objective or goal of the customer polls will help you design the proper flow of the survey. Moreover, you will be selecting the right questions to ask your consumers.

2. Choose The Perfect Template For The Customer Feedback Poll:

Templates play a vital role in capturing the attention of customers. But ensure that you are using a relevant template design. In, an online poll creation platform gives multiple options for templates, and we can choose the one suitable for your business. Along with templates, we can use color schemes, fonts, and images to make the feedback poll look interesting.

3. The Survey Should Have Responsive Design:

Almost 80 to 90 percent of your target audience will view the customer feedback poll through their smart devices. Therefore, your feedback design should be responsive. The customer must find it convenient to use the interface and provide answers.

4. The Feedback Poll Should Be Short:

None of your customers would have the whole day to spend on the surveys. If the customer finds the polls long, they might renounce them. It will decrease the response rate and accuracy of the feedback result. Therefore, ensure the survey includes 4 to 5 relevant questions and not more.

5. Provide Proper Information To The Customers:

At the start of the polls, you must provide a small introduction.

The introduction should include essential information about the polls. For instance, explain how to use the polls, why you are conducting the survey, and how it will impact the customers.

6. Use Simple And Understandable Language:

While using a language make sure, it is easy to understand by the respondents.

If they do not understand the language, you won’t get accurate results.

7. Ask Correct Questions:

While forming the questions, you should not include any personal questions. Most often, it denigrates the respondents, and they abandon the survey. The questions should be engaging and based on the goal of the customer feedback survey.

8. Make The Online Poll Engaging:

If the customer feedback survey is engaging, the response rate will boost. You can use images and introduce a ‘fun factor’ to improve the target audience.

9. Use Influential Platforms For Distributing The Customer Feedback Poll:

Be cautious, when choosing the online platform for sharing the customer feedback polls.

The platforms that have more number of visitors would be the best. Therefore, post the customer feedback polls on social media sites.

10. Be Careful When Choosing An Online Platform For Creating Online Polls.

On an internet, you may find plenty of websites that claim to provide the best templates and customizations

But not everyone fulfills the claims. Therefore, you should analyze different platforms and then select the best one.

Summary:

Do you want to create online polls and surveys? If yes, then Polldeep provides to be the best platform. It offers you a free platform to create and design unique online polls. Polldeep makes it easy, to capture the attention of the audience and engage them with your business brand. So don’t wait - visit the website today!