How A Picture Poll Helps With Branding

Online polls and surveys are crucial for every business in the digital world. It is not just helpful in gaining feedback from the customers. But also vital to make a brand name. Through online polls, you can improve business branding, marketing, and promotion.

The online polls are of different types. For enhancing the business branding, you must use image polls or picture polls.

For instance, when you think of any brand, the first thing that comes to your mind is its logo. Think of coca-cola, Pepsi, Zara, Channel, Gucci, BMW, or any other brand. You are not the first one to picturise the company logo. It is human nature to visualize and register images rather than text. Whenever you are teaching a kid, it is always suggested to use pictures for better understanding.

Understanding Picture Polls:

Now you understand the power and effectiveness of picture polls. It takes a lot of effort to build a brand and make it popular. While building a brand, the company needs to get in touch with its target audience and build a bond with them. When you have loyal customers, they will do the branding for you. But before anything, you need to use picture polls to enhance the branding.

How Can You Use Picture Polls For Improving Branding?

1. Picture Polls Can Help You Develop A Brand:

When your business is in the initial days, your brand is not so famous. That does not mean that you have to wait for the right time to start branding or promotion. Right from the initial days, the promotion of your business is essential. In the developing stage, you can use the picture polls to interact with your audience. You can provide a different raw design of the company logo and ask them to choose the best one. In this way, you will know which is the most favorite and least favorite.

2. Picture Surveys Help In Maintaining Brand Identity:

Your work does not end with developing a brand. You need to maintain the brand identity of your business. If you do not have a powerful brand identity, the competitors will easily replace you. Conducting regular picture polls will help in registering the brand logo in customers’ minds. You can choose abstract questions in the picture polls to enhance the effectiveness of branding.

3. Determine The Effectiveness Of Picture Polls Through Brand Awareness:

Brand awareness is an essential part of business brand building. With brand awareness, your business has the flexibility to reach out to the maximum number of target audiences. Moreover, it will let you determine the position of your brand in the market. For improving brand awareness, you need to use Picture Polls. Ask questions where you can know your business position compared to the competitors. Through this, you can improve brand preferences. It will eventually lead to an increase in business sales and revenue. Using picture polls is best for branding lesser-known brands. It will keep triggering the minds of customers unless it registers for a long time.

4. You Can Use Picture Polls While launching New Products:

When you're not very popular, people will not reach out to you. They will not stay along with getting the latest updates from your business. The audience will never know whether your business is launching a new product or not. You need to announce your new products and get the attention of the audience. Use picture polls to capture the attention of your audience. You can introduce your new products. Through the Picture Polls, you can brief about the products - it is commercially viable, affordable price, bestseller products, and more. Picture polls will allow you to gauge the interest of customers through visual parameters.

5. Picture Polls Are Beneficial For Rebranding Your Business:

Over time, people have tried to rebrand their businesses. It came out that rebranding was not successful. Rebranding is not wrong. But the way to do it is not something your audience approves of. Your business cannot suddenly change the company brand logo and expect people to connect.

Before rebranding your business, use picture polls, to get audience preferences. Get in touch with them, interact, and get opinions. Through picture polls, you can create a niche community. Share different branding approaches with the audience and choose the one with the highest votes. In this way, you let people know that there will be some change in the near future. Your audience will be prepared to accept the change and even embrace it.

Summary:

The picture plays a vital role in enhancing the brand image of your business in the market. Picture polls are best for startup companies and organizations. It will help you to get in touch with the target audience, interact with them and improve brand awareness. PollDeep will help in designing the stunning picture polls and distributing them on social media platforms.

7 Differences Between B2B Surveys And B2C Surveys

Every company or business has different marketing goals. Based on the goals, they follow up with a unique marketing approach. Every business follows a different path to reach out to its customers. Businesses are distinct - some are B2B(Business To Business), B2C(Business To Customers), and C2C(Customers To Customers). When the business is unique, there will be a difference in the target audience, business strategies, marketing strategies, and surveys. It makes sense that when the business approach is unique, the online surveys will be different. All types of businesses use online surveys to gauge the preferences of their target audience.

Based on the result, crucial business activities take place.

So what is the difference between B2B and B2C surveys?

The distinction between the two survey types includes various parameters. These are the survey methodology, sampling sizes, proper design approach, time consumption, response rate of the customers, and overall cost. These parameters will help you understand how the two surveys are different from each other. It will set the survey goals, expectations from the survey, and market research.

Before you know the differences, understand B2B and B2C survey types.

What Do You Mean By B2C Survey?

In business to customer surveys, the organizations aim to reach a general audience (public).

The general audience includes the people who buy your products and use your services.

While creating and designing the B2C surveys, include questions based on product quality, experience, price worth, and more. In this type of survey, the objective is to get feedback that improves business sales. 

Moreover, you can use the results to improve business strategies, decisions, and marketing. Through the B2C survey, it becomes easy to know the routine shopping habits of the customers and their preferences.

What Do You Mean By B2B Survey?

Organizations that cater to business professionals use B2B surveys. With this survey result, it becomes easy to gauge the interest of the professionals in specific services/products. In such surveys, the target audience is narrow.

You need to be very cautious while creating the B2B surveys. Besides providing products and services to professionals, you can change offerings or provide solutions to business problems.

Now, you have understood what the surveys mean. Let us know the 7 points that differentiate between B2B and B2C surveys.

1. Target Audience/ Sample Size Of The Survey:

In B2C, you can approach everyone and anyone who you consider to be a customer or can be the customer. In simple terms, the sample size of the B2C survey is higher than B2B. B2B is specific while reaching out to only business professionals. These business professionals belong to organizations or niches.

2. Response Rates Of The Surveys:

B2C survey has a higher response rate as you share the survey with an infinite number of people. Whereas, the B2B survey will have a lower response rate. When the sample size is small, the response rate will be lower.

3. Maintaining The Fun Factor In The Survey:

You can include fun factors in a B2C survey but not in a B2B survey. B2C survey requires high-level engagement from the customers. With engagement, the businesses can interact with the audience and gauge their opinions. Moreover, fun factors increase the response rate and accuracy of the feedback. The fun factor is not essential for the B2B survey. You need to ask direct questions and get responses to them.

4. Rewards In The Survey:

In B2C surveys, the rewards are straightforward. Based on specified criteria, the customers get coupons, free gifts, cash cards, and more. Whereas in B2B surveys, the incentive procedure is a bit different. In B2B surveys, the rewards take the form of free product demos, seminars, webinars, and other exclusive offers.

5. Cost Included In The Survey:

The overall cost of the B2B and B2C survey will depend on a number of factors. Usually, B2C surveys are more expensive than B2B surveys. It is because of the large target audience. Sharing the surveys and rewards on a large scale makes the B2C survey expensive. In a B2B survey, you have to cater to a smaller audience which makes it easy and affordable. 

6. Timing

When you post a survey online, you need enough time to get maximum feedback. It means that you need to provide at least 6 to 7 days' time for a B2C survey. Sharing the survey on multiple platforms and getting feedback will require time. For B2B surveys, the target audience is defined. So it will not take much time to get feedback from business professionals.

7. Methodology:

B2B and B2C surveys have different target audiences and objectives. Therefore, the surveying technique will differ. You can be creative with the B2C surveys. But for B2B, you always have to choose a professional approach.

Summary:

Online surveys take different forms to suit varied businesses. You cannot assume one-side-fits-for-all for the online surveys. Every business has varied requirements and approaches. You need to consider them before you choose an online survey. Understanding the difference between the surveys is the first step. Once you are clear, rest is easy.

Types Of Questions That Influence Your Online Survey Accuracy

Surveys and polls are quite significant for all businesses, organizations, and corporate sectors. The surveys are helpful in getting essential insights with regard to the customers and clients and what they think about their business or brand.

In earlier times, the traditional survey approach was not very efficient and the results that were generated were not very accurate. Besides this, the types of questions that were used in the surveys and polls had a huge impact on whether the results generated would be accurate or not. But how is that possible? Let’s understand more about the importance of questions while designing polls/surveys. 

If you are including correct and relevant questions in the online polls or surveys, it will help you to increase the effectiveness of the online polls and also get genuine useful insights. If not, you would end up with data that won’t be useful. 

So what are these specific types of questions that can have a great influence on online surveys? 

#1 Dealing With The Choice Model Questionnaire

Through these types of questions, you will have a good idea regarding the quantitative approach of how to conduct market research. This, in turn, will help in learning a lot about the clients' preferences and the customers' journeys. 

The choice model questions can be used in situations where you would like to get insights into the customer’s reaction to a particular product. For instance, you can make use of the model-type questions to rank the elements or components of the product/services on which the market research has to be conducted. 

While embracing the choice model questions, you need to understand that it would include the scaling and analysis to get the efficiency or effectiveness of the business products or services. 

#2 You Can Include Rank Order Scaling Type Of Questions 

With these types of online poll questions, you can easily examine the characteristic features of the business product or services. You have the flexibility to ask the respondents to provide rank to different business products on a specific scale. Besides this, the rank scaling type of questions will ensure that the respondents are not assigning the same value to more than one product or product attribution. 

#3 implementing The Semantic Differential Scaling

In this type of question, you would be able to generate a proper estimate of the business products and brands and it will ensure that you can have a good understanding of people’s emotions/emotional attitude or not. 

The respondents are asked to provide ratings to a set of products and get just two to three adjectives. For instance, you can list out a set of products and make use of direct objectives such as like/not like, happy/sad, satisfied/not satisfied. 

Besides this, you can also implement numbers in the questions to increase the accuracy of the data generated. There are multiple types of semantic differential scales, such as slider rating scales, or non-sliders that can be used to get the information from the respondents without any hassle. 

The best aspect of such types of online polling questions is that they are time-saving. Respondents would just need a minute or so to complete the survey. 

#4 You Can Make Use Of The Matrix Questions Or Matrix Table

This is yet another type of online polling question that will help in getting quick as well as accurate questions without putting a lot of pressure on the respondents. The matrix questions are generally available in the tabular format that is divided into rows and columns. The rows and columns are provided with different attributes which the respondents have to choose from. The matrix tabular format will help in visualizing the different variants of the questions. 

 Summary:

You know that in online surveys and polls; it is quite essential to ensure accuracy so that the analysis that will be performed on the data generates useful and correct information. 

The accuracy will be maintained or even enhanced by the use of different types of online polling questions. If you are in search of the best online poll creation platform, then you can visit PollDeep. 

In PollDeep you would be able to create online polls free of cost and even customize them according to your preferences. The only thing that you would have to keep in mind is that different questions will have a different impact on the data generated — so be wise while choosing the type of online polling questions.