Using wise polls strategies can help in your business growth

For successful running of your business, knowing your customer's requirement is a crucial step in the entire process. But how to know what your customers are looking for? Afterall you are not a psychic who can read minds. The solution is pretty easy and in front of you, you just need to look at it clearly - Polling! Conducting polls to gather feedback from the customers has always been an effective method in knowing exactly what they want from you. However, with the passage of time, modifications in the method of polling have occurred. Polling that was earlier conducted over telephones or by carrying out in-person interviews is now done online. Nonetheless, the main aim of polling remains the same: to know your customer's perspective. It ensures that you and your customers are on the same page. Moreover, it will help you in marketing your brand actively and turn prospects into customers. Written below are the popular ways to use online polling for your business.

• Know your audience

Is there something on your mind that you'd like to ask your customers before planning new strategies for your business? Go ahead and ask them. It will hardly take few minutes to create an online poll plus you'll get your answers instantly.

• Understand what type of blogs your audience wants to read

This could probably be one of the best use of online polling. Writing and promoting blogs is an effective way of brand promotion. Although it is important to post relevant blogs, what even more important is to pick a topic that your audience is interested to read about. Conduct an online poll before deciding the subject of your blog.

• Avoid social media block

Let's face it, everyone of us has faced the embarrassment of ban on the social media accounts once in a while. To avoid that, conduct an online poll on what kind of posts your audience is looking for on your social pages. Post fresh content regularly on the sites accordingly.

• Evaluate customer experience regarding a product

If you have a launched a new product in the market, getting an early review would help a long way in understanding what changes are needed or if it is exactly what your customers could hope for. Creating a review poll on your business product or service is an efficient way to keep track of your sales.

• Get feedback for your website

Today every business, doesn't matter whether it's big or small, has its own website. Prospects will visit your website before conducting business with you. Therefore, asking your visitors questions regarding the design and content is a must. Conduct a poll online asking about the website content and features, whether they feel the need to change the layout, or if they like the new improvements done,etc.

Just remember that asking the right question to the right customer at the right time can only give you the right result. PollDeep, the ultimate online poll creator can help you design and conduct the most relevant poll for your business. With latest features and technology, PollDeep has everything which makes it a strong and comprehensive poll creator. So trust your intuition and conduct an online poll, your business will never be the same again.

Different Types of Online Poll

Polling has been carried out for centuries now, with the sole aim to get a general opinion of people regarding a particular topic of discussion. Even with the technological advancement brought along in all these years, the only thing that has modified is the medium of conducting a survey/poll. One of the major changes was marked with the dawn of Internet; it has completely reformed the way everything works. Polls and surveys which were earlier conducted by meeting up people and asking them questions in person is now performed online without stepping out. Nonetheless, the reason for which polls were conducted still remains unchanged – research and review. There are different type of polls that can be run for various business, political or personal reasons.

Opinion poll

As the name implies, opinion polls are conducted to gather public opinion on a subject matter. A series of questions are asked to general population and then various possibilities are explored on the basis of results obtained. Traditionally, opinion polls were conducted by targeting a group of people and contacting them with the help of telecommunications or communicating in person. Contrastingly, today opinion polls are carried online where anyone who wishes to participate can vote and contribute in the results. Opinion polls are widely used in the public relations field as well.  

Benchmark poll

Benchmark polls are popularly used for campaigns to gauge a candidate's bid, the success of  his/her message, and where he/she stands in the competition. Justifying its name, benchmark poll is the first poll conducted in the entire campaign to take a survey of the likely voters. It gives a clear idea to the candidate about their position in the campaign. Moreover, it lets the candidate know which type of messages will work best with certain demographics and which should be avoided for successful run in the campaign.   

Tracking poll

Sometimes also called as rolling poll, tracking poll comprises of conducting polls consecutively at a particular frequency (usually weekly, or even daily). The results are then evaluated by calculating an average of the responses obtained over a fixed time window.  For instance, a weekly tracking poll evaluates data only from the previous week and discard all the older data.

Entrance poll

These type of polls are carried out to get a rough idea about the results before the voters cast their votes. Chances of the prospect changing his/her mind later is comparatively less; hence, questions like who voters plan to vote for and other such questions are asked in it.

Exit poll

This type of poll is conducted by private companies to get an early indication about how the results might turn out for the actual poll. Exit polls are conducted right after the main polling has been completed.

Just remember that asking the right question to the right person at the right time can only give you the right result. PollDeep, the ultimate online poll creator can help you design and conduct the most relevant poll for your business. With latest features and technology, PollDeep has everything which makes it a strong and comprehensive poll creator. So trust your intuition and conduct an online poll, your business will never be the same again.