Online polls or surveys are considered as one of the essential tools of the digital world that can be used for market research purposes. With the online polls, it has become easier to conduct multiple surveys and get the opinion of the customers, clients, and even the employees of an organization.
Moreover, it helps in making accurate analyses of the survey and supports the business officials to make an informed decision. So, today people consider online polls as one of the most effective tools, which help in growing the business and understanding their customers.
But still, there are a few who are unable to tap into the potential of the online polls and could not make the right use of it. In simple words, these people are not aware of the mistakes they are making while using online polls and thus end up making wrong decisions.
So what are those mistakes that should be avoided while using online polls? Here is the ultimate list of such mistakes that you should understand and make sure you are avoiding.
#1 It Is Not Good To Add Too Many Questions In The Survey:
This is the most important thing that you should consider and avoid as well. Your customers or target audience are ready to take up the online surveys or polls, but they are not free to sit around all day to provide answers to all the questions. Too many questions in the survey will make it boring, and respondents would not provide answers to all the questions.
Tip: You should not include more than 5 to 6 questions in the online poll.
#2 You Must Not Include Personal Questions:
Usually, people are put off by questions of personal nature, and they would not feel like providing answers to them.
Tip: Do not include any sort of personal questions in the online polls.
#3 Your Focus Should Be On Multiple Choice Responses And Not Subjective Answers:
While creating an online poll, you should understand the fact that most respondents do not have a whole day to write answers for the subjective questions. It is better to include multiple-choice questions where you are offering options to the respondents. This would be an effective way to get genuine and right answers to the questions. It will increase the rate of respondents.
Tip: Always opt for multiple-choice questions
#4 You Should Have An Objective For The Online Poll/Survey:
When you have a proper and defined objective for the online polls, it would be easier for you to frame the right questions. You would also be able to organize them in proper order. Most often, the survey organizers do not have clear ideas about the objectives of the online polls. For instance, are you conducting a poll about customer satisfaction for your current products, or are you intending to find out what the customers would like to see in an upcoming product? These surveys would have entirely different questions. If the objective is not defined then you won't be able to frame the right questions.
Tip: Start with a clear survey objective.
#5 You Should Avoid The Usage Of Manipulative Questions:
Many poll creators ask manipulative questions to the respondents in order to get the desired results or answers. But this is not a good approach. Manipulative questions are usually very confusing and do not let the respondents provide the right answers to the questions. In such a situation, instead of getting accurate and precise answers, you can get biased and perspective-based answers. Such answers will not be helpful in any way.
Tip: Always ask simple and direct questions.
#6 You Should Not Include Questions That Are Asking For Unnecessary Information:
You should not try to get any sort of unnecessary information from your respondents. It will increase the number of questions, and you won’t find that information useful.
Tip: Omit questions not necessary to your survey.
#7 You Should Not Have A Boring Design For The Online Polls:
This is considered one of the biggest mistakes that usually survey designers make. Your focus should be on keeping the respondents engaged until they finish the survey. So the design of the online surveys should be engaging and not very boring.
Tip: Interesting layout and color scheme a must for surveys.
#8 Use Proper Working And Language:
While framing the questions, you must ensure that the language and the words you are using must be easily understood by your audience/respondents. If they do not understand the questions, then you won’t be able to receive the right answers.
Tip: Avoid technical words while framing questions.
#9 You Should Not Include Any Company Advertisement Or Branding In The Online Poll:
It will irritate the respondents, and there are chances that they might abandon the survey in the middle.
Tip: Have a clean and simple layout.
#10 Do Not Include Multiple Questions In A Single Question:
You should not mix up multiple questions in one question as it will lead to confusion for the respondents. The respondents would not be able to provide the right answers to the questions.
Tip: Ask only straightforward questions.
Summary:
If you are planning to design an online poll, then it is essential for you to take note of these mistakes and avoid making such mistakes.
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