How To Use Matrix Questions In Your Online Polling?

Businesses, corporate sectors, or organizations have started embracing online polls into business websites, social media strategies, or marketing tactics. This has been on the rise since the last decade in order to improve business functionality, improving customer reach, getting more traffic, and generate business revenue. The important thing to note here is that even after embracing the online polls, not all businesses are able to achieve the specified goals. Why is it so? 

The sole reason behind it is that the online polls are not implemented with effectiveness and by maintaining efficiency. Thus, the results generated are not very desirable. In order to improve the effectiveness of the online polls, you can introduce matrix questions in your online poll. Most often, people are unaware of the matrix questions and how to use them in online polls. In this article, you would get to know what are matrix questions and how you can use them and when you should use them in online polls. 

What Do We Mean By Matrix Questions In Online Polls?

Matrix questions generally refer to the set of multiple-choice questions that are displayed in the form of a grid (with rows and columns). The rows of the matrix are the representation of the questions, which are provided to the target audience or the respondents. The columns of the matrix are a representation of some of the pre-defined answers or choices, out of which the respondents have to select and provide the relevant answers. 

Matrix questions are considered highly effective in getting quick and relevant responses from the users (respondents). And thus happen to be very useful in online polls. 

Now that you have understood what is meant by matrix questions, it is essential that you understand when they should be implemented or used.

When You Should Make Use Of The Matrix Questions?

You should make use of the matrix questions in online polls when you want your audience to deal with similar ideas but get the insights on a particular scale or level. 

For instance, your business has launched a product or offered free service to the customer. You are confident that people like your services but not sure up to what level — Whether it is good, better, or best. 

So in such a situation, you can make use of the matrix questions. It will be not very time-consuming and also generate insightful data. The matrix questions will act as pre-defined and close-ended questions that your audience will find easier to answer. 

Other instances when you can make use of the matrix questions in online polls include:

• Analyzing the customer satisfaction 
• Gathering data about blog topics. 
• Consolidating the rating scale and making it more digestible for the respondents. 

How To Make Use Of The Matrix Questions In The Online Polls: 

If you want your online polls to be effective, you must write efficient matrix questions by employing some best practices 

Here are some of the tips that will help you in using the matrix questions in the best way. 

1) Make sure you are using a limited number of matrix options in the questions. At the maximum, include 4 to 5 options in the online polls. 

2) You can provide some ways in which the respondents have the opportunity to opt-out of questions that they do not find relevant. 

3) Make sure that the questions are not very long and do not take time to be understood. It should be simple and comprehensible. 

4) To make the matrix question effective, you can include multiple concepts in it and then forward them to your respondents to answer the question. 

5) If you are using scaling options then make sure that it should not be more than 5. If you are using more options, then it would confuse your respondents, and they would either skip the questions or provide incorrect answers. 

Summary: 

Online polls are highly beneficial for different types of businesses, organizations, and even corporate sectors. So it is quite essential that you start implementing online polls on the business website or any other business portal. The best type of question that you can use is a matrix question. They are simple and time-saving, and easier for the respondents to provide their answers. So what are you waiting for? Just get started.