Online polls are the best tools to get customer insights and data because they are effective, interactive, and help engage the audience. Most of the businesses, organizations and corporate sectors make use of online polls by integrating them into their business websites.
Businesses and organizations have efficiently used online polling tools and surveys to get genuine feedback from their customers, clients as well as employees. The data that is collected through these online surveys and polling tools is highly useful and helps in making important business decisions.
According to a study, it was found that not all businesses are able to gain correct or useful data, and the major reason behind it is the lower response rate generated by the online polling tools. When the response rate is low, it indicates that the respondents have not provided answers to all the questions, and even if they have, the results are not very useful.
So how to ensure that the response rate of the online polling tools is high and the data you receive is accurate and usable. For this, you would have to embrace some actionable tips that will help you to increase the response rate of the online surveys.
So what are those actionable tips for increasing the response rate of surveys? If you are not aware, then don’t worry. We have rounded up some of the best tips, which will instantly make the surveys more actionable and help you derive useful insights that can later be used for business strategy improvement.
When you are asking or requesting your target audience to provide their responses to the questionnaire, you are giving them some responsibility. While designing the survey, you need to ensure that the questionnaire should not frustrate or irritate your respondents — rather, it should be interesting and engaging so that you can get valuable feedback.
Here are some tips to keep in mind while designing an online poll:
#1 You Should Encourage The Respondents Participation By Offering Them Something:
If the customers know that they are getting something in return for their participation in the online surveys, then they would be more motivated to be part of the surveys and also provide valuable answers/feedback.
You can provide them with some small incentives, discount coupons, or even gift cards. In this way, you are not just increasing the response rate of the online survey but also increasing the number of people who would like to be a part of the survey.
#2 Right Survey Timing Will Be Helpful In Improving The Response Rate:
You cannot just share online surveys with random people and get the responses. You need to get genuine feedback from your target audience, and for that, you need to ensure that you are picking the right time for the survey.
Picking the right timing is also dependent on the type of survey you are conducting. Whether it is a customer satisfaction survey or a client feedback survey, choose the time when your target audience is most likely to provide the right answers without being biased.
#3 Always Ensure That Your Online Surveys Are Always Short And To The Point:
This goes without saying that your target audience will not have the entire day to provide answers to your surveys. So while designing the online surveys, you must include questions that are short and to the point. These questions should be asked in such a way that they get genuine responses within a short period.
Note: Do not include more than 5 to 6 questions, and none of the questions should be subjective.
If the surveys are too long, then the chances of your audience abandoning the survey are higher, and you will not be able to generate useful insights.
#4 The Online Survey Forms Should Be Mobile Friendly:
Nowadays, people are making use of smartphones more than anything else, and if the online survey forms are not compatible with smartphones, almost 70 to 80% of the respondents would not be able to participate in it. So you need to make sure that you are designing mobile-friendly forms.
Summary
If you are in search of the best online survey creator, then you can visit PollDeep. It is one of the best platforms or online polling tools that is well known for providing a wide range of tools to help you customize your online surveys. Not just design, but you can also share the surveys to different platforms and embed them in the business websites.
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