Online polls and surveys are an effective way to understand your target audience. When you are getting feedback from the target audience, you know where your business is going wrong.
You can bring revolutionary changes in the business strategies that will help you improve the business products, services, formulate new tactics, and much more. Nowadays, you can come across a lot of businesses that are making use of the survey maker. They are using it for various purposes.
Sometimes to gauge customer satisfaction and employee satisfaction. Businesses use online surveys to track market positioning and gauge the level of competition. Online surveys are highly beneficial for businesses. You should know the right way to use it. Moreover, before you use a free survey maker, get to know about the essential features offered by the platform or tool.
If the free survey maker does not offer you high-quality and useful features, you are just wasting time on it. You will not get anything by using that online free survey maker.
So What Are Some Of The Essential Features Of The Free Survey Maker?
#1 Free Survey Maker Should Have a Wide Range Of Template Design
You cannot consider a single survey template ideal for all businesses. The survey template for the entertainment business should be different from the entertainment business.
So free survey makers should have a wide range of templates. The businesses can choose the most suitable one for them. The template should have a varied design, colors, and layout. It should help you to make your online survey look appealing.
#2 The Free Survey Maker Should Have A Specific Survey Logic
This feature is essential for every online survey. This feature helps make the online surveys convenient for the respondents. The respondents have the flexibility to skip the question or entire section based on their preferences.
If they do not want to offer an answer to any personal question, they can skip it. This feature is also helpful in segregating the respondents from attending to some questions. If the questions do not apply to specific respondents because they do not fit into the specified category, the entire section will be skipped automatically.
#3 Customization Of The Look And Feel Of The Online Survey
You are already getting a wide range of templates for your online survey. But sometimes, you wish to make changes in the look and feel of the template. A free survey maker should offer customization features to make changes in the templates. You can change the colors, designs, images, fonts, etc. You can even add the company logo to make the online survey look professional.
#4 Easy Data Analysis
Free survey makers should not just provide you with features to conduct online surveys. It should also support analyzing the data received. You might have asked the questions to thousands of respondents. It is not possible to scan through every answer. You should get the data in a table form or charts or bar graphs. It helps in easy analysis of the data. You can go through the chart and bar graphs and use them to improvise your business. Manual data analysis is very tedious and not practical when dealing with a large volume of data.
#5 Online Surveys Integration In Websites And Social Media
You have designed the online survey, but you need to reach out to the right people. Without reaching your target audience, you can't get feedback or data to work on. So the free survey makers should have features of website integration. The online surveys should be easy to embed in the website and social media platforms. It is essential to gain a response from maximum people.
#6 There Should Be A Flexibility Of Conditional Questions
The free survey maker should have the provision of adding conditional questions to the survey. These conditional questions may be multiple-choice, random questions selection, or a multimedia section. Besides, there should be a way to save common questions, so that you do not have to add them frequently.
#7 The Free Survey Maker Should Support Multiple Languages
Not all the customers would have proficiency in understanding and answering the English language. The respondents can belong to any native language. Therefore, it is better to have the support of multiple languages in an online survey tool.
Summary:
Using an online survey has become a necessity. It is essential to understand the requirements of the customers. Moreover, it helps know whether the customers are happy with your services or not. But that does not mean you can use any free survey maker. The features of the online survey tool must be high profile to make the survey's best.
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