Multiple Choice Questions VS Open Ended Questions while Conducting Online Polls

The key part of creating successful online polls is the proper use of both open ended questions and multiple choice questions. But, which type of questions to use whenever you are conducting online polls?

Multiple Choice Questions
Multiple choice questions are one of the different close-ended questions you can use for conducting online polls. These questions enable the respondents to provide unanticipated or unique answers, yet instead, they have to pick from a list of various pre-selected options. 

Ways to Use Multiple Choice Questions
Multiple choice questions are conclusive in nature because they’re made to make data that’s quantifiable. The fact that these questions are simple to code makes them useful when trying to prove statistical significance of the results of the survey. In addition to that, the gained information by multiple questions enables the researchers to categorize the respondents into groups that are based on their selected options.

You can also use multiple choice questions for demographic studies. For instance, a designer clothing store’s manager believes that a particular kind of people are more likely to visit the store and buy their clothing. To know which groups are most likely to be the customers, the manager may conduct an online poll. This online poll could include about employment status, age, gender, and some demographic information they want to know. After that, it’d be followed with the questions on how frequent they visit stores and the money they spend yearly. By using multiple choice questions on an online poll, you can easily know the things that you need to serve customers better. 

Open Ended Questions
By nature, open ended questions are explanatory. It enables the respondents to give any answer they choose without forcing them to choose from the concrete options.

Ways to Use Open Ended Questions
Open ended questions offer rich qualitative data. In essence, these offer the researcher a chance to gain insight on every opinion on topics they aren’t familiar with. Nevertheless, being qualitative in nature makes these kinds of questions lack statistical significance required for conclusive research. However, open ended questions are useful in some ways and these include:

• Expert Interviews – Since the open ended questions ask for critical thinking as well as respondent’s uncut opinion, they expect to gain information from the specialists in the field, which researcher is less qualified in.
• Small Population Studies – Questions that are open ended can be beneficial for online polls that are targeting small group of people for the reason that there’s no need for the complex statistical analysis and qualitative questions will provide you more input from every respondent. The rule is the group should be small enough for surveyors to read every unique response and reflect on provided information.
• Respondent Outlet Typically, it’s a good idea in an online poll, regardless of how big to leave open ended comment questions at the end. It’s the case of survey asking close ended questions on behaviors, opinions, and attitudes.