So,
you just finished making your survey
questionnaire for customer feedback? But, how sure are you that you will
get the results that you want? What assurance do you have that your respondents
will act on their data?
For
your online survey tools to be considered successful, you have to show that
their results managed to drive changes of any form.
You
could have recently created a brand new system to handle customer feedback, or
you launched your latest product or you identified the best means of increasing
the happiness among your employees.
While
your survey data is going to light the right path, it is you and your
stakeholders who should be taking that first crucial step down the path. Today,
you will learn some of the best ways to make sure it happens.
Inspire Action with Online Voting and
Survey
More
often than not, the poll maker who writes, fields, and analyzes survey data is
not necessarily the person that will take action on that particular data.
Stakeholders
are what you call the people who take action and while they are usually the
source of a certain project, there are instances when they don’t participate in
a project until all data were collected and analyzed.
These
stakeholders can either be external or internal to your organization. If they
are not involved until the last steps of the
survey questionnaire, it is very easy for them to gather the results and
mindlessly place them in a shelf where they gather dust and lay forgotten.
Through
ensuring that they remain informed about all the bits and pieces of your
survey, you give yourself better chances of coming up with a final result that
will inspire and drive action.
Tips to Make Your Surveys More
Actionable
· Involve
your stakeholders when you brainstorm the objectives and goals of your survey.
This will not just give them a clearer understanding of the goal of the survey
as they will also be able to define individual objectives that your survey
expects to look into.
· Ensure
that stakeholders have a presence when you come up with the actual questions.
It could prove to be a challenge to turn objectives to unbiased questions which
can produce the results that can be acted on. Allow the stakeholders to witness
the process and help them work through the survey
questionnaire that will be asked to the respondents.
· Sign
up the stakeholders to test your online survey questionnaire. This way, they
can see the final product and experience it from the point of view of
respondents.
· Remind
them every now and then of the objectives and actions of the survey. The key is
to plan the actions from the start. Define your action plan at the brainstorming
stage and ensure that the stakeholders
agree in taking the outlined actions if results point towards that direction.
Keep the focus on the ultimate actions through reminding them of the plans at
every step of the process.
When
your survey questionnaire is done, don’t
forget that encouraging action should always be your most important priority.
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