7 Benefits Of Using A Picture Survey/Pictorial Poll To Boost Response Rate

You are already familiar with the online polls and surveys. Today, a wide range of businesses are using online polls to get genuine feedback from their customers. Conducting surveys is considered an effective way of collecting high-value data. 

The businesses can use the data for further analysis. You can use it to improve business strategies. The data is applicable in understanding customer perspectives and acknowledging their opinion. The best part of conducting business surveys and polls is to make the customers/target audience feel valued. 

They understand that the business needs their opinion to make required changes in the business processes. But most often, businesses come up with a complaint that they are not getting enough response rates from the polls. 

It is where the businesses are going wrong. You need to create the polls/surveys in a way that encourages respondents. These days, the popularity of picture surveys or pictorial polls is increasing at a rapid rate. 

It is because it helps in enhancing the business polls. So what are the benefits of using the pictorial survey for improving the response rate of polls? Here is a list provided by experts. It will help you understand the benefits offered by the pictorial poll.  

#1 Pictorial Polls Helps In Increasing Audience Engagement

When you want to increase the response rate of the online polls, use images. The images are visually aesthetic and have the potential to keep the audience engaged for a long period. Moreover, the best part of using pictorial polls is that they can easily capture the attention of the clients. 

If you feel that the pictorial polls won’t work, try a mock poll. You can choose several employees or customers and give them a different set of online polls. One is textual, and the other has images/illustrations. Based on this testing, you will know how well the pictorial polls can engage the audience. For making images attractive, you can use bright colors and high quality. It will increase the curiosity of your audience and boost the response rate. 

#2 Pictorial Polls Increase Emotional Response

According to a scientific study, it revealed that images trigger different types of emotions in humans. So when you are using images in the poll, it can trigger emotions in the mind of customers related to it. So this will help the businesses to increase the level of interest for respondents on the polling campaign. They are likely to respond to the questions.

#3 With Images, You Can Easily Convey Your Messages

We already know that pictures have more potential in conveying the right message than words. Moreover, images are known for not offending anyone as words might do. Therefore, you can use the images in the polls to increase the response rates. 

You will be able to convey your message within milliseconds with the help of images.  

#4 Pictorial Polls Are More Fun And Interesting

The best benefit of using images in the polls is to make it fun. You can understand that none of your respondents would like to see only text in the survey. When you are using images strategically in the polls, it enhances the interest of the customers. At least for a while, the audience stays to glance at the images. It is your chance to lure the respondents to the questions and increase the response rate. 

#5 Picture Polls Are Known For Eliminating The Language Barrier

Usually, when you use a particular language, it raises a language barrier. Not all your customers would be able to understand the language and may get confused. It may lead to a collection of biased or wrong data from the customers. But when you put signs or images, this will not happen. Images can be easily understood by everyone. There is no issue with the language barrier, as images are versatile. It will help you to get an accurate response.

#6. You Have The Flexibility To Incorporate Branding Elements

When you use pictorial polls, it is easy to include the branding elements such as the company logo and other branding identities. It is difficult when you are using simple polling. You have to choose the relevant template and ensure how to incorporate the branding elements. When you conduct a poll on sensitive subjects, it is easier to build trust through such elements. 

#7 Decrease The Chances Of Abandoning The Online Polls

You already know that the images increase the level of interest. Even the engagement will improve. The respondents are less likely to abandon the polls. They will provide accurate answers to the polls, and you can collect precise data. 

Summary

Use PollDeep — an online platform for creating the best online surveys and polls. It offers a wide range of templates that serves different industries. You even have the flexibility to customize the survey template, include branding elements, and much more.