4 Approaches To Improve The Online Polling Response

Digitization has improved the way businesses are managing their online presence and trying to grab the attention of their target audience. Due to this online polling trend has been growing at a fast pace. Now, you might be wondering how businesses are related to online polling? How are the online polls supporting forming business strategies? Well, you need to understand that through online polls, you are able to gather the genuine responses of your target audience based on which you can analyze and improve the success level of your products in the market, or get feedback on how effective is your marketing tactics, or in fact, even use the results gained to help in formulating new strategies that would satisfy the business. 

When businesses are focusing on such aspects, they are bound to find some extremely innovative ways to woo their customers and increase their sales. Besides, online polls are becoming one of the best ways to collect important data because people are always using their smartphones and other devices for almost 80 to 90% of their day. So there is no need to run behind people with papers and request them to provide answers. But just sharing the online polls with your prospective and potential clients does not mean that you would be getting 100% results. Based on the type of questions you are asking, and how you are asking, the response rate may go low or high. So how to ensure that you get a higher response rate through online polls? Here are some of the ways in which you can achieve higher response rates through online polls.

#1 You must make your respondents feel special: 

If you want your respondents to complete surveys or online polls properly, then you must make them feel that they are special and that their responses would make a huge difference to the business operations and its functions. So before starting the poll, you should use statements such as “ Please provide your precious 5 minutes to complete our survey” or something similar. You will make the audience feel extremely special and encourage them to not only participate in the online poll but also to complete them. You are showing that their responses will be helpful in deciding the status of the product in the market or how these responses will help in formulating future marketing tactics, etc. In this way, you can ensure that the response rate is higher. 

#2 You can make the online polls rewarding: 

If you want to achieve something through the responses from your target audience, then you need to make sure that they are getting some benefit from it. So, for increasing the response rate of the online polls, you must provide some sort of incentive or reward to your target audience. You can provide some discount coupons or gift cards that can be used by the audience in return for their time and efforts. According to a recent study, it has been revealed that this method is extremely effective in increasing the response rate of the online polls. 

#3 You must ensure that the surveys are short: 

When asking questions to your target audience, you need to make sure that it does not take longer than 5 to 6 minutes to answer all the questions. Moreover, you should try to use a multiple-choice answer format, which will help the audience to provide answers at a faster pace. When the respondents get to know that the survey or the poll is short, then they are more willing to answer the poll. They won’t feel that their time is being wasted. 

#4 Make sure you are sharing online polls in multiple ways:

This is also one of the most effective strategies that will help you in increasing the response rate of your online surveys. If you are sharing the online polls through social media, email campaigns, embedding it in the websites, or through other means, then your chances of reaching a large number of respondents increase four-fold. You will be able to gather genuine answers from a huge number of prospective as well as potential customers. 

Summary: 

Now you might have understood that just sending out online polls won’t make any difference until you gain high response rates. With high response rates, you can ensure that the results you would be getting could be used to improve the business and marketing tactics.