How Interactive Polls Help Boost Sales

In the competitive market, it is extremely difficult for business houses and brands to grab the attention of their target audience and keep them engaged with the brands for a long period. Even the increase in business sales seems to be a tough job. One of the simplest ways of increasing business sales and boosting user engagement is to make the best use of the interactive polls. 

With the help of interactive polls, you will not just be able to draw the attention of your target audience but also encourage them to complete the conversion cycle. So are you one of those people who are looking forward to making use of the interactive polls to boost the sales of your business? If yes, then you have come to the right place. In modern times, it is quite essential to embrace modern marketing techniques and methods to take your business to the next level. 

Interactive online polls can help you to generate a sense of awareness regarding your business brands. It can help the customers to focus on the products and services of your brands, and then finally reach the decision stage which leads to business conversions. With the help of interactive online polls, your client/target audience will not just learn about your products/services but also offer their opinion and genuine feedback regarding them.

So what are some of the interesting ways in which interactive polls can help in boosting business sales?

#1 Interactive Online Polls Increase The Engagement Of The Users: 

The main aim or focus of every business or brand is to boost the sales of its business. But the target audience will not just directly reach out to the product or services page. You need to first engage the audience and then lead them to the conversion cycle. 

Through the interactive online polls, you will be able to get the opinions of the audience for specific products or services. It will help in developing a one-to-one relationship with every audience. With simple engagement and gathering opinions, you would be able to build customer loyalty. This is an interesting and effective way to increase the sales of your business. 

#2 Interactive Online Polls Helps In Spreading Business Brand Awareness:  

With the integration of interactive and creative online polls in your business website, you would be able to spread awareness regarding the business, products, and services. Simple fun and an interesting poll will not just get you new customers but also help retain the old ones. It will increase the number of sales because along with the old and loyal customers, even the new customers will get interested in buying products. 

#3 Interactive Online Polls Will Educate Your Customers: 

Once you have spread awareness regarding your products and various business aspects with the help of interactive polls, it is essential to educate your audience. This is necessary so that they can easily reach the right product/service they require and boost the sales of the business. This is one of the best and cleverest ways of using interactive online polls. By educating your customers, you are explaining the advantages of being a part of the business and making a purchase through their platform. Interactive online polls can also be used for offering discounts, or promotional deals or even being a part of online contests. When the customer/clients feel valued, it will encourage them to feel confident about your brands (products and services) and make the purchase. 

#4 With Interactive Polls You Can Have Better Customer Insight: 

When you want to encourage your customers to complete the conversion cycle, it is important to recommend them the products and services in which they might be interested. For this, you need to understand what your customers like or dislike. With the help of interactive polls, you can ask simple and short questions to the customers, which will help you gather useful customer insight. You can use this feature to show those services and products that customers would immediately like to purchase.

Summary: 

For every business, making use of interactive and innovative online polls has become necessary. It is not just important to increase the traffic of the website, increase the user engagement with the brands and encourage them to be a part of the business and also help them in improving the business's sales.

The Complete Guide: How To Use Polls In Presentation

Presentations are an integral part of every business meeting, business summits, webinars, as well as seminars. Most individuals might have been a part of such events where the person hosting the show makes use of the presentation to display the images, messages, numerical data, statistics, and carry on with the data. If you take a survey of the people who have been a part of such events, you would get to know that after a certain point in time, the events become extremely boring. This happens due to the lack of interaction among the people who are attending the events. So what to do if you want your presentation to be interactive and interesting? A simple answer to this is the integration of the polls. With the help of polls, you can easily interact with the audience. You can get to know what their opinions and thoughts are and gather genuine feedback. The best aspect of using polls in the presentation is that they are easy to integrate and convenient to use. But how to use these polls in the presentation?

If you are not familiar with the concept and then don’t worry, we have got you covered. This complete guide will help to understand how to make use of the polls in the presentation. 

#1 You Must List Out All The Interaction Points:

The interaction point would be strategically inserted in the presentation to make it more interactive. Generally, while hosting the business events or something where you need to make use of a presentation, you are looking for a storyline. A poll will help you to make a good introduction and make it lucid for the audience. Besides this, if you integrate a few interaction points in-between the presentation, it will increase the audience engagement. 

For instance, if you have to present the speech for about 60 minutes, then you can break the entire content into 4 to 6 interaction points and integrate polls. Through the polls you can ask questions to your audience, understand whether they are keeping up with the flow of the event, you can also regain the attention of the audience or spark a conversation. 

#2 Make Sure You Are Using The Right Poll Type: 

For every event, the presentation is different, the content is different, the audience you are catering to is different. So for all this, you need to make sure that the polls you would be using should be different as well. You must understand what type of poll would be suitable for your presentation. There are multiple types of polls available — Multiple-Choice Questions, Open Text Questions, Rating Polls, and much more. You need to select the type of polls that would be relevant to your presentation and also easy/convenient to use for your audience. The polls should increase the interactivity and not lose it. If you are asking subjective questions to the audience, they would not find it comfortable to do so as it would take time to type as well as think about the right answer. 

#3 Understand The Technically Of Poll Integration In The Presentation: 

When you are hosting the event and would be giving the speech, it is quite essential for you to know how and where the polls would be integrated. Although, you might be having a team to do so. But being knowledgeable about it would not cause any problem at the last minute. If the team is not available at a short interval, you can handle the situation. 

#4 The Polls Must Be Integrated With The Presentation With A Small Instruction Guide:

Sometimes, it might happen that the audience is unable to make the right use of the polling system. So there must be a small guide that provides instruction to understand the use of polls. It will make it easier for the audience. It will not only increase the response rate but also the audience engagement. 

Summary: 

Having polls included in the presentation is a fast-growing feature. Especially due to the pandemic, where almost all businesses have shifted to various online platforms to deliver their seminars, presentations, etc. the polls have become integral. Therefore, you need to leverage the potential of the polls and enhance the quality of your presentation. You can visit PollDeep, an online platform that provides easy creation as well as integration of the online polls. 

Five Reasons Why You Should Use Polls In Virtual Meetings & Seminars

Online polling has been in demand for the last decade. Business houses, corporates, and organizations make use of online polling to gather genuine data from their target audience to understand where their business stands in the market. Online polling has always been one of the most effective ways to frame business decisions as well as strategies. With this, online polling is also finding its place in live seminars, virtual meetings, and various other business events. The emergence of online polling has brought a revolutionary change or transformation in the way useful insights are being collected. But you might be wondering, why make use of the online polls in the virtual meeting or seminar? What is the use of it? Let’s understand the reason to integrate polls in the live business sessions, meetings, or seminars.

#1 Polls Helps in gathering Useful Insights — Instant Feedbacks: 

When the polls are used in virtual business events, webinars, or seminars then it becomes easy to gauge whether the people are taking an interest in the event or not. Whether they understand what is being conveyed through the events. Whether they would like to be part of the next event or not. All this information you would get instantly while the event is ongoing. If you feel that the audience is not responding or taking an interest in the events, then you can bring up something interesting to encourage the people to be more engaged.

#2 Online Polls Make The Virtual Meeting, Events, And Seminars Democratic:

With the help of online polls, each and every person attending the virtual meeting or seminars or business events have the opportunity to express their opinion or provide their feedback. Moreover, through these polls, the most important and essential questions could be addressed within a limited time frame. 

#3 Online Polls Helps You Save Time:

If you analyze the traditional approach, you would see that there were forms that needed to be filled by the respondents or the people who were attending the event. It used to be a time-consuming process. Moreover, the probability of human error occurring also increases. But this is not the case when you are dealing with online polls. Online polls help in saving time because the respondents can easily provide their answers and get instant feedback for it. The best aspect is that the chances of human error are zero. You can ensure that the results or insights you are getting are completely accurate and precise. Based on these insights, you can take further measures to improve the virtual meetings or future business strategies. 

#4 Online Polls Will Help In Increasing User Interaction:

Generally, during virtual meetings and online events or seminars, there is a single person who is conveying the message or information to a large audience. Such virtual meets and events can at times become extremely boring, and after a while, no one would be interested. So to make it interesting and engaging, you can introduce polls. You can ask different questions and try to get answers from your audience. In this way, you can engage everyone who is attending the virtual meeting to be a part of it and contribute by providing opinions and feedback. 

#5 Online Polls Are Affordable: 

Well, most of the applications or online portals that are available offer free online poll creation tools. So all you have to do is to create polls and embed them wherever you want. It is even possible to integrate these online polls into virtual meetings, virtual business events, or seminars. So it is an extremely cost-effective way to make the business events or meeting interesting, informative, and useful to everyone. For the business event organizers, it is easier to get genuine and useful insights that can further be used to take appropriate business measures and formulate business strategies.

Summary: 

In the upcoming years, it is predicted that the majority of the business events and meetings will be conducted online. So it is quite important to understand how to use online polls perfectly. It will not only be beneficial for the virtual meeting and events but for overall business improvement. But make sure you are choosing the right online poll creation tools or software so that the end result is useful. You can visit PollDeep to easily and conveniently create polls and easy integration. 

How To Create Great Online Poll Questions

Online Polls are considered to be an interesting and effective way of collecting accurate data from the target audience. All you need to do is integrate a beautiful template, add a few questions, add the company logo, and you are ready to publish and share it with a large number of people simultaneously. But just by merely designing the online polls and sharing them is not how you will increase the accuracy of the results of the poll or enhance their effectiveness. 

The effectiveness of the online polls can only be gauged by the response rate you have received through the polls. And for increasing the response rate, you need to frame questions that are reasonable and help you get maximum information within a small period. Moreover, you need to make sure that the questions are not offending your audience in any manner. It is also suggested that there should be a “Skip” or “Can’t say” option for questions you think the poll responders may feel uncomfortable answering, but it will only increase the ambiguity in the responses, and you won’t find the collected data that useful. 

So how do you create amazing poll questions? Here are some expert tips that will help you draft questions that will generate plenty of genuine data. 

#1 Your focus should be on designing close-ended questions: 

While you are creating questions for the online polls, you must know that there are two different types of questions — Open-Ended questions and closed-ended questions. The Open-ended questions are also called free-response questions, which would require more time and effort to answer. Your target audience may not have that much time to provide answers to such long questions. They are generally looking for questions, which have multiple choices that they can scan through easily and provide answers. So if you want your online survey to be great, you need to focus on the close-ended questions. This means that it should not take more than 5 minutes to complete the survey. 

#2 You must write simplistic questions in the online survey: 

The questions that you include in the survey should be extremely simple, and your respondents must understand them easily. If you keep twisting the questions, the respondent would not know what the questions are asking and might end up selecting the wrong choice. According to the experts, it is always better to practice answering a few questions or testing some questions before you finalize your poll. Your respondent must not feel that they have to read the question multiple times to provide an answer to it. 

#3 Make use of the right words:

While framing questions for online polls, it is quite essential to use the right and effective words. The words should clarify the meaning of the questions exactly the way you are asking. You should avoid making use of any difficult-to-understand phrases, which can make the users confused and change their perception. 

#4 You must avoid the usage of double-barreled questions: 

No one deliberately makes use of the double-barreled questions, but it happens without you realizing it. Double-barreled questions mean that you are putting two questions in one frame. For instance, "Do you think college students should travel and work more?" Faced with such a question the respondent will be confused about whether the question is regarding an increase in travel for students, about an increase in work for students, or is it both. The respondents will get confused and end up either skipping the question or choosing something wrong. So you can increase the effectiveness of the online polls and make it a huge success only when you are avoiding questions that confuse your respondents. 

#5 Be particular about the number of questions you are asking: 

The number of polling questions you use should not be too many or too few. You need to maintain a balance. Make sure that the respondent can complete the polls within 4 to 5 minutes. Besides the number of questions, the question should also be able to help you collect the right amount of data. If you are asking too few questions, then the data you receive would not be of use for the purpose it was gathered. 

Summary: 

Online polls are quite helpful for all the business houses, corporate sectors, and organizations, but only when you design with precision and accuracy. And using the right questions is extremely important. When the questions used on the online polls are great, then the response rate would also be high, and the insight you get would also be of high quality and genuine.

How Online Surveys Can Help You Creating Effective Content Marketing

The competition in the business world is at an all-time high, and all businesses need to ensure that they are employing different strategies that will enhance the effectiveness of content marketing. For this, they would need actionable customer feedback, which they find useful. So how to go about getting this actionable feedback? Online Surveys are the right answer for it.

#1 Online surveys can be used for generating details on buyer’s persona: 

We all know that to increase the effectiveness of content marketing. You need to know what the buyers/customers think about your products and services. To understand these things, it is essential to know 

1. What do your customers need or are looking for?

2. What type of content (product and services) are they wishing to read?

If you fail to understand the buyer’s persona, you would not be able to get useful insights, which would be valuable in improving the business and organization’s content marketing. So what tool would be better than online surveys to analyze the buyer’s persona? The online surveys would be an effective way to know your target audience (know about their hobbies, interests, their recent check-in, their favorite cuisine, their social media network usage, etc), and avoid all sorts of misconceptions. These deep insights would help you to formulate content marketing around the things that are preferred by your target audience. Surveying your target audience in such a manner will help you gain real data and help the marketers to carry on with their research process.  

#2 Online surveys help in understanding the specific requirement of content needs of the target audience:  

Each audience group is different, and you need to give importance to all the specific needs of your audience if you wish to connect with them. With online surveys, you get information regarding what your audience likes to read and from which website (or online platform). You can research what type of content they are looking for. When you get this data, you can use it to improvise the way the content is written by your firm and bring it to your audience's notice. Smart marketers would gather the real/ genuine data from the online surveys to dive deep into the research on the right and effective content. You can curate the content that will help to resolve the specific problems of your target audience. In this way, you can not only make your content marketing effective but also connect with your clients and customers better. 

#3 Online surveys will help you to increase the relevance of the data by segmentation: 

With technological advancements, the content needs of your audience also keep changing. The majority of people prefer to refer to articles of specific niche areas, which improves their knowledge or interest in that field. So how to cater to all the target audience who have different content needs. Well, by segmentation. You can conduct an online survey for collecting data reading the specific niche articles/blogs your audiences regularly read or wish to read. You can use this data to segment your audience into different groups and then reach out to the segmented audience to meet their requirements. The segmentation of the data in this manner will increase the effectiveness of the content marketing and also help you to build a strong rapport with the audience. You can segment the received data based on the interest of the audience or based on the demographic. The insightful data received through online surveys can help in increasing the customer base and reduce the complexity of the challenges posed by content marketing. 

Summary: 

For increasing the effectiveness of the content marketing strategies and tactics, understanding your audience is one of the most essential things. Understanding the audience gives you clarity and also an insightful view of what type of people you would be catering to. Besides, it is also helpful in increasing the chances of connecting with the audience. Online surveys can help you accomplish all the goals of your content marketing with the real data gathered. Polldeep is one such online platform that will help you to design creative polls, which will be helpful in collecting data and even analyzing it. It is a cost-effective tool and used by thousands of businesses, corporate sectors, and organizations to achieve their goals. 

When You Should Conduct Online Surveys For Any Research

Online polls and surveys have been growing in demand since the last decade. Online polls are not just beneficial for businesses, but also for a wide range of organizations and research centers. With the help of polls, you can ensure that you are getting genuine data from a large number of respondents. This collected data is extremely helpful when it comes to making some important business decisions such as improving the business products, services, improvement in the business tactics, improving business relationships, satisfying the customers, and more. Here are some of the most essential times, when it becomes necessary to conduct online surveys for the research.

#1 Line surveys should be conducted when you are about to launch a new product: 

When the company or business is about to launch a new product in the market, it is always better to have a market analysis. Through the responses of the people, you would get to know how the product will perform in the market, whether they will like its features or not, whether the product would be accepted by the larger public or just by a smaller group. So it is necessary to conduct an online survey to make sure that the product does not fail in the market. If the results of the online survey are positive, you can successfully launch a product; however, if the responses are not so good, you can postpone the launch, and make the necessary modifications. Another important aspect is that you can improve the features of the products by conducting online surveys. 

#2 Online surveys should be conducted when you need to improve the marketing strategies: 

Whenever you feel that you need to improve the marketing tactics of your business, you should conduct online surveys or online polls. With online polls responses, you will get to know how effective are the new marketing strategies and whether these marketing tactics are perfect for the business or not. Moreover, through online surveys, you would get different ideas which you can bring innovative changes and improve the business and bring in more clients. 

#3 Online surveys are helpful in making the research process effective: 

While the research process is ongoing, you can conduct an online survey that will improve the research analysis and help in making it more effective. Through surveys, you would get to know the success rate of the research analysis. 

#4 You can regulate the effects of the research through online polls/surveys: 

Research is carried out before any new strategy or services need to be employed in the business. So you can use online polls in order to check the effectiveness of the research conducted and to analyze the result. With online surveys or polls, you can easily collect and even manage the entire control over the results.  

#5 With online polls you can ensure that the data collected is accurate: 

With online polls, you can get accurate data of the research, which in turn can be used, for improving the research platforms, procedure, and other essential components. Just imagine when the research data is extremely accurate, it will help you to analyze every research process accurately without slightest of the mistakes.

#6 With online surveys and polls you would be getting quick results: 

Generally, when it comes to research, you need to wait for a long time to get the desired results. But with excessive waiting it becomes difficult to analyze the result. Due to this the analysis cannot be accurate. But with online polls, the process is turning out to be extremely result-oriented and quick. You do not have to wait for a couple of weeks to get the desired data. So you can ensure that the analysis you draw from it is accurate and can be used for making big decisions.

Summary: 

The advancement in technologies is turning the world into a digital platform. People these days make the best use of their smart devices to conduct each and every activity. So, if you want your research work to reap the full benefits of the digital platform, use it to generate results through online polls. You will be getting accurate and quick results, which could be used to make important decisions. Online polls are not just used on the business platforms but also for various other aspects such as research of world data, medical field, environmental concerns and much more.  

4 Approaches To Improve The Online Polling Response

Digitization has improved the way businesses are managing their online presence and trying to grab the attention of their target audience. Due to this online polling trend has been growing at a fast pace. Now, you might be wondering how businesses are related to online polling? How are the online polls supporting forming business strategies? Well, you need to understand that through online polls, you are able to gather the genuine responses of your target audience based on which you can analyze and improve the success level of your products in the market, or get feedback on how effective is your marketing tactics, or in fact, even use the results gained to help in formulating new strategies that would satisfy the business. 

When businesses are focusing on such aspects, they are bound to find some extremely innovative ways to woo their customers and increase their sales. Besides, online polls are becoming one of the best ways to collect important data because people are always using their smartphones and other devices for almost 80 to 90% of their day. So there is no need to run behind people with papers and request them to provide answers. But just sharing the online polls with your prospective and potential clients does not mean that you would be getting 100% results. Based on the type of questions you are asking, and how you are asking, the response rate may go low or high. So how to ensure that you get a higher response rate through online polls? Here are some of the ways in which you can achieve higher response rates through online polls.

#1 You must make your respondents feel special: 

If you want your respondents to complete surveys or online polls properly, then you must make them feel that they are special and that their responses would make a huge difference to the business operations and its functions. So before starting the poll, you should use statements such as “ Please provide your precious 5 minutes to complete our survey” or something similar. You will make the audience feel extremely special and encourage them to not only participate in the online poll but also to complete them. You are showing that their responses will be helpful in deciding the status of the product in the market or how these responses will help in formulating future marketing tactics, etc. In this way, you can ensure that the response rate is higher. 

#2 You can make the online polls rewarding: 

If you want to achieve something through the responses from your target audience, then you need to make sure that they are getting some benefit from it. So, for increasing the response rate of the online polls, you must provide some sort of incentive or reward to your target audience. You can provide some discount coupons or gift cards that can be used by the audience in return for their time and efforts. According to a recent study, it has been revealed that this method is extremely effective in increasing the response rate of the online polls. 

#3 You must ensure that the surveys are short: 

When asking questions to your target audience, you need to make sure that it does not take longer than 5 to 6 minutes to answer all the questions. Moreover, you should try to use a multiple-choice answer format, which will help the audience to provide answers at a faster pace. When the respondents get to know that the survey or the poll is short, then they are more willing to answer the poll. They won’t feel that their time is being wasted. 

#4 Make sure you are sharing online polls in multiple ways:

This is also one of the most effective strategies that will help you in increasing the response rate of your online surveys. If you are sharing the online polls through social media, email campaigns, embedding it in the websites, or through other means, then your chances of reaching a large number of respondents increase four-fold. You will be able to gather genuine answers from a huge number of prospective as well as potential customers. 

Summary: 

Now you might have understood that just sending out online polls won’t make any difference until you gain high response rates. With high response rates, you can ensure that the results you would be getting could be used to improve the business and marketing tactics.